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- Tasks: Drive brand growth and commercial success across diverse portfolios.
- Company: Join Refresco, a global leader in beverage solutions with a vibrant culture.
- Benefits: Enjoy a competitive salary, annual bonus, healthcare, and 28 days leave.
- Why this job: Make a real impact in a high-visibility role that shapes brand strategies.
- Qualifications: FMCG experience with strong marketing and analytical skills required.
- Other info: Hybrid working model with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Drive brand growth and commercial success. At Refresco, we are seeking an FMCG professional who blends brand creativity with commercial acumen, ready to make an impact across both branded and private label portfolios. This is a 12-month maternity cover contract, offering the chance to step into a high-visibility role where your ideas and influence will shape outcomes across customers, teams, and senior stakeholders.
The Commercial Brand Manager reports to the Senior Commercial Brand Manager and is responsible for developing and delivering the strategic long-term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands.
Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach. Here are your key tasks and responsibilities as Commercial Brand Manager at Refresco:
- Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
- Oversee brand performance including NPD, value engineering, trade marketing and promotional activity.
- Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
- Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
- Identify and drive NPD opportunities to grow branded sales and expand into new categories.
- Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
- Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms.
- Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.
You will be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment.
Ultimately, we encourage everyone to role model our core values of agility, responsibility, passion, excellence, and entrepreneurship as we believe these are what has made Refresco successful so far.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Commerical Brand Manager employer: Refresco Drinks UK Limited
Contact Detail:
Refresco Drinks UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commerical Brand Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those at Refresco. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews like a pro. Research Refresco’s values and recent projects. Show them you’re not just another candidate; you’re someone who truly gets their brand and vision.
✨Tip Number 3
Practice your pitch! You’ll want to clearly communicate how your skills align with the role of Commercial Brand Manager. Be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Refresco.
We think you need these skills to ace Commerical Brand Manager
Some tips for your application 🫡
Get Your CV Spot On: Make sure your CV is tailored to the Commercial Brand Manager role. Highlight your FMCG experience and any creative projects you've led. We want to see how you blend creativity with commercial acumen!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Refresco. Share specific examples of how you've driven brand growth in the past, and don’t forget to show your passion for the industry.
Showcase Your Analytical Skills: In your application, make sure to mention any analytical tools or methods you've used to drive brand performance. We love candidates who can turn insights into actionable strategies, so let us know how you've done this before!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way to ensure we see your CV and cover letter. Plus, it shows you’re serious about joining the Refresco team!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's brand portfolio. Understand their key products, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and show how your experience aligns with their goals.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlight your analytical skills by sharing insights from past experiences that led to successful product launches or marketing strategies. Be ready to explain how you can apply these skills at Refresco.
✨Be a Creative Problem Solver
Refresco is looking for someone who can blend creativity with commercial strategy. Think of innovative ideas or solutions you've implemented in the past and be prepared to share them. This will showcase your ability to think outside the box while still focusing on business outcomes.
✨Engage with Stakeholders
Since the role involves collaboration with various teams, practice how you'll communicate your ideas effectively. Prepare to discuss how you've built relationships with stakeholders in the past and how you plan to align with Refresco's teams to drive brand success.
