At a Glance
- Tasks: Shape brand strategies and drive growth in a fast-paced FMCG environment.
- Company: Join Refresco, a global leader in beverage solutions with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive salary, annual bonus, and 28 days of leave.
- Other info: Excellent career growth opportunities within a large, expanding organisation.
- Why this job: Gain real ownership and influence while working on recognised brands.
- Qualifications: Experience in FMCG marketing and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
This is a fantastic opportunity for a commercially-minded Brand Manager who wants real ownership, visibility and influence within a fast-paced FMCG environment. At Refresco, you'll be responsible for shaping the long-term strategy of a portfolio of recognised brands, driving growth, innovation and profitability across multiple channels. As this is a 6-month fixed-term contract, we cannot guarantee what opportunities may be available at the end of the assignment. However, Refresco is a large, growing organisation and you'll have visibility of and the ability to apply for internal vacancies as they arise, providing an excellent opportunity to build your network and explore longer-term career prospects within the business.
Reward & Benefits:
- Annual bonus and regular pay reviews
- Hybrid working
- Personal healthcare cover
- Car allowance
- Early Friday finish to kick-start your weekend
- 28 days of annual leave plus bank holidays
- Option to purchase additional leave, increasing your allowance to 31 days plus bank holidays
- Life assurance coverage
- 24/7 virtual GP access for you and your family
- Free eye-care vouchers and discounted glasses
- Employee referral scheme with bonuses for successful referrals
- GroceryAid support services offering financial, legal, wellbeing and practical guidance
- Cheers benefits platform providing discounts, free perks, and wellbeing tools
- Free onsite parking and discounted products
About the Role:
The Commercial Brand Manager reports to the Head of Marketing and is responsible for developing and delivering the strategic long-term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach.
Your key tasks and responsibilities as Commercial Brand Manager at Refresco:
- Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
- Oversee brand performance including NPD, value engineering, trade marketing and promotional activity.
- Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
- Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
- Identify and drive NPD opportunities to grow branded sales and expand into new categories.
- Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
- Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms.
- Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.
About You:
You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment. We want someone who will lead and role model to the Refresco core values - agile, responsible, excellent, passionate and entrepreneurial.
About Refresco:
Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. Our drinks on every table. That's the Refresco vision. We're a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we're only just getting started. We're the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers. Whether it's packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers. Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Commercial Brand Manager employer: Refresco Drinks UK Limited
Refresco UK is an exceptional employer, offering a dynamic work environment in Bridgwater, Somerset, where you can lead a critical engineering function within a state-of-the-art manufacturing facility. With competitive salaries, annual bonuses, enhanced holiday allowances, and robust career development opportunities, we prioritise employee growth and well-being. Join us to make a tangible impact on product quality and sustainability while being part of a supportive and high-performing engineering culture.
Contact Details:
Refresco Drinks UK Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Refresco Drinks UK Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Refresco Drinks UK Limited are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Refresco Drinks UK Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Commercial Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Refresco Drinks UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Refresco Drinks UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Refresco Drinks UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Refresco Drinks UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Refresco Drinks UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
