At a Glance
- Tasks: Drive brand strategy and lead cross-functional initiatives for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Collaborative culture with opportunities for career advancement.
- Why this job: Make a real impact on brand growth in a dynamic FMCG environment.
- Qualifications: Strong FMCG experience with exceptional analytical and communication skills.
The predicted salary is between 60000 - 75000 € per year.
Join Refresco, the world's largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high-impact brand leadership opportunity where you'll drive long-term strategy, lead cross-functional initiatives, and bring new products to life in a fast-paced FMCG environment. You'll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results.
If you're an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market-leading business.
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross-functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities:- Develop and execute long-term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK's overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best-practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision-making.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Senior Commercial Brand Manager in Castle Donington employer: Refresco Drinks UK Limited
Refresco UK is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With a strong focus on employee well-being, the company provides comprehensive benefits including private healthcare, generous annual leave, and a supportive culture that encourages professional growth and collaboration. Located in Kegworth, employees enjoy a hybrid working model and a vibrant team atmosphere, making it an ideal place for those passionate about brand management in the fast-paced FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager in Castle Donington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategies and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and can hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior Commercial Brand Manager role. Highlight your FMCG experience and analytical skills, and don’t forget to share examples of how you've driven brand growth in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Refresco and being part of our exciting journey in the soft drinks market.
We think you need these skills to ace Senior Commercial Brand Manager in Castle Donington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Commercial Brand Manager role. Highlight your FMCG experience and any specific achievements in brand growth or strategy that align with what Refresco is looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for the soft drinks category and how your analytical skills can drive brand success. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to inform decisions in previous roles. This will demonstrate your ability to draw meaningful insights from diverse data sources.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's portfolio, especially the brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As an analytically minded marketer, be prepared to discuss how you've used data to drive brand decisions in the past. Bring examples of how you've identified NPD opportunities or improved market share through insightful analysis. This will highlight your fit for the role and your ability to influence key decisions.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Be ready to discuss how you managed differing priorities and built alignment among stakeholders. This will showcase your teamwork skills and your ability to lead initiatives effectively.
✨Practice Your Presentation Skills
You'll likely need to prepare and deliver presentations, so practice articulating your ideas clearly and confidently. Consider using a mock presentation to a friend or colleague to get feedback. This will help you feel more comfortable and ensure you can communicate your strategies compellingly during the interview.
