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For Companies At a Glance
- Tasks: Drive brand growth and commercial success across diverse portfolios.
- Company: Join Refresco, a global leader in beverage solutions with a vibrant culture.
- Benefits: Enjoy a competitive salary, annual bonus, car allowance, and 28 days leave.
- Why this job: Make a real impact in a high-visibility role that shapes brand strategies.
- Qualifications: Experience in FMCG marketing and strong analytical skills are essential.
- Other info: Hybrid working model with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
At Refresco, we are seeking an FMCG professional who blends brand creativity with commercial acumen, ready to make an impact across both branded and private label portfolios. This is a 12-month maternity cover contract, offering the chance to step into a high-visibility role where your ideas and influence will shape outcomes across customers, teams, and senior stakeholders.
The Commercial Brand Manager reports to the Senior Commercial Brand Manager and is responsible for developing and delivering the strategic long-term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach.
Here are your key tasks and responsibilities as Commercial Brand Manager at Refresco:
- Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
- Oversee brand performance including NPD, value engineering, trade marketing and promotional activity.
- Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
- Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
- Identify and drive NPD opportunities to grow branded sales and expand into new categories.
- Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
- Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms.
- Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.
You will be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment.
Ultimately, we encourage everyone to role model our core values of agility, responsibility, passion, excellence, and entrepreneurship as we believe these are what has made Refresco successful so far.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you!
Commerical Brand Manager in Castle Donington employer: Refresco Drinks UK Limited
Contact Detail:
Refresco Drinks UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commerical Brand Manager in Castle Donington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees of Refresco. You never know who might give you a heads-up about an opportunity or even put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Refresco's brand portfolio and recent market trends. Show us that you’re not just interested in the role but also passionate about the company and its products. Bring your A-game with examples of how you’ve driven brand growth in the past!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Commercial Brand Manager role. Highlight your creativity and commercial acumen, and don’t forget to mention any successful campaigns you've led that could resonate with Refresco’s goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the Refresco team. Don’t miss out on this chance to make an impact!
We think you need these skills to ace Commerical Brand Manager in Castle Donington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Brand Manager role. Highlight your FMCG experience and any relevant achievements that showcase your brand creativity and commercial acumen. We want to see how you can drive brand growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're excited about this opportunity at Refresco and how your skills align with our values. Be genuine and let your personality come through – we love that!
Showcase Your Analytical Skills: Since the role involves identifying new product opportunities and analysing brand performance, make sure to include examples of how you've used data to drive decisions in your previous roles. We’re all about turning insights into actions!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the Refresco team!
How to prepare for a job interview at Refresco Drinks UK Limited
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's brand portfolio. Understand their key products, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and show how your experience aligns with their goals.
✨Showcase Your Commercial Acumen
Prepare to discuss specific examples of how you've driven brand growth in previous roles. Highlight your experience with NPD, trade marketing, and budget management. Use metrics to illustrate your success and how you can bring that expertise to Refresco.
✨Be Ready to Collaborate
Refresco values teamwork, so be prepared to talk about how you've successfully collaborated with cross-functional teams in the past. Share stories that highlight your ability to build relationships and align strategies with sales and marketing teams.
✨Embrace Creativity and Innovation
As a Commercial Brand Manager, creativity is key. Think of innovative ideas or strategies you could propose for Refresco's brands. Be ready to discuss how you can leverage market insights to identify new opportunities and drive engagement across various platforms.
