At a Glance
- Tasks: Lead brand strategies and drive growth for iconic soft drink brands.
- Company: Join Refresco, the world's largest independent soft drinks manufacturer.
- Benefits: Enjoy private healthcare, annual bonuses, hybrid working, and 28+ days of leave.
- Other info: Collaborative culture with opportunities for career growth and development.
- Why this job: Make a real impact on beloved brands in a dynamic FMCG environment.
- Qualifications: Strong FMCG experience and exceptional analytical and communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Join Refresco, the world’s largest independent soft drinks manufacturer, and play a pivotal role in shaping the future of iconic brands like Old Jamaica and Ting. This is a high‑impact brand leadership opportunity where you’ll drive long‑term strategy, lead cross‑functional initiatives, and bring new products to life in a fast‑paced FMCG environment. You’ll work closely with senior stakeholders, influence key decisions, and see your ideas translate directly into commercial results. If you’re an analytically minded FMCG marketer with a passion for brand growth and the soft drinks category, this is your chance to make a real mark within a dynamic, market‑leading business.
About the role
As the Senior Commercial Manager for Beliv, you will be responsible for developing and executing brand strategies that drive growth, increase market share, and elevate our brands to a new level of success. You will play a critical role in shaping the future of our brands, working collaboratively with cross‑functional teams, and ensuring our brands remain competitive and relevant in the market.
Key Responsibilities
- Develop and execute long‑term brand strategies and annual plans in partnership with the Head of Marketing, ensuring alignment with Refresco UK’s overall brand direction.
- Use consumer, customer, and category insights to guide brand decisions, identify NPD opportunities, and drive profitable growth across all channels.
- Lead brand planning, pricing, promotional activity, and trade marketing initiatives, collaborating closely with Trade Marketing, Shopper Marketing, Finance, and Commercial teams.
- Manage forecasting, product mix, packaging, and stock to maintain profitability, minimise obsolescence, and support accurate demand planning.
- Monitor brand performance, control marketing budgets, and deliver compelling consumer and trade communications through agencies and internal teams.
- Prepare and deliver presentations, maintain best‑practice processes, and uphold all company policies relating to safety, hygiene, and good housekeeping.
About you
The ideal candidate will have strong FMCG experience, ideally within the soft drinks sector. They will demonstrate exceptional analytical capability, outstanding communication and presentation skills, and the confidence to engage effectively with senior stakeholders both inside and outside the organisation. Success in this role requires the ability to listen, influence, and build alignment across teams, while managing multiple priorities with clarity and focus. Experience in category and customer management is preferred, along with the ability to draw meaningful insights from diverse data sources to drive informed, strategic decision‑making.
If you fit this profile and are excited by this opportunity, we would be delighted to hear from you! Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Senior Commercial Brand Manager in Kegworth employer: Refresco Beverages US Inc.
Refresco is an exceptional employer that offers a dynamic work environment in Kegworth, where you can make a significant impact on iconic brands like Old Jamaica and Ting. With a strong focus on employee wellbeing, we provide comprehensive benefits including private healthcare, an enhanced pension scheme, and a hybrid working model, all while fostering a culture of collaboration and growth. Join us to not only advance your career in the fast-paced FMCG sector but also enjoy a supportive workplace that values your contributions and encourages personal development.
Contact Details:
Refresco Beverages US Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Brand Manager in Kegworth
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work at Refresco or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that showcase your analytical abilities and brand management successes. We want to hear how you've made an impact!
✨Tip Number 3
Show your passion for the soft drinks category! Research current trends and be ready to discuss how you can contribute to brand growth. This will demonstrate your commitment and knowledge during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect with us directly.
We think you need these skills to ace Senior Commercial Brand Manager in Kegworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Commercial Brand Manager role. Highlight your FMCG experience and any specific achievements in brand growth or strategy that align with what Refresco is looking for.
Craft a Compelling Cover Letter:Your cover letter should tell your story! Share your passion for the soft drinks category and how your analytical skills can drive brand success. Make it personal and engaging, showing us why you’re the perfect fit.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, be sure to include examples of how you've used data to make informed decisions in previous roles. We want to see how you can translate insights into action!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Refresco Beverages US Inc.
✨Know Your Brands Inside Out
Before the interview, dive deep into Refresco's portfolio, especially brands like Old Jamaica and Ting. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion for brand growth and show how you can contribute to their success.
✨Showcase Your Analytical Skills
As an analytically minded marketer, be prepared to discuss specific examples of how you've used data to drive brand decisions in the past. Bring along metrics or case studies that highlight your ability to identify opportunities and deliver results, especially in the FMCG sector.
✨Prepare for Cross-Functional Collaboration
Since this role involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you’ve influenced key decisions and managed multiple priorities while keeping everyone aligned towards a common goal.
✨Practice Your Presentation Skills
You'll likely need to present ideas to senior stakeholders, so practice delivering clear and compelling presentations. Focus on how you can communicate complex data in an engaging way, ensuring your audience understands the strategic implications of your proposals.
