At a Glance
- Tasks: Lead and execute innovative marketing strategies across three dynamic brands.
- Company: Join a premium fitness and wellness company focused on community and experience.
- Benefits: Competitive salary, subsidised studio membership, and exciting team perks.
- Why this job: Shape the future of marketing in a creative and energetic environment.
- Qualifications: Proven marketing experience, strong digital strategy skills, and excellent copywriting.
- Other info: Be part of thrilling launches, collaborations, and events.
The predicted salary is between 36000 - 60000 £ per year.
This is a handsāon, strategic and creative role responsible for leading and executing marketing across all three brands. You will oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven. You will work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture.
- Digital Strategy & Management
- Develop and execute a clear digital marketing strategy across all brands.
- Manage and optimise all digital marketing channels to drive growth, engagement and revenue.
- Track performance metrics and report on KPIs with actionable insights.
- Management of the Digital Marketing Executive.
- Paid Advertising
- Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms).
- Optimise budgets and ensure strong ROI.
- Test, refine and scale campaigns strategically.
- Social Media Management
- Lead organic social strategy across platforms.
- Oversee content planning, scheduling and community engagement.
- Ensure brand tone of voice is consistent, premium and distinctive.
- Manage content shoots and studioābased capture when required.
- Email Marketing
- Own email strategy including campaign planning, automation flows and funnels.
- Drive retention, reāengagement and conversion through dataāled email marketing.
- Monitor performance and continuously optimise.
- Website & Digital Presence
- Oversee website updates, UX and overall digital presence.
- Ensure messaging, offers and launches are reflected accurately and compellingly.
- Work with developers where necessary to improve performance and functionality.
- Campaign Management
- Lead and execute integrated marketing campaigns across digital and ināstudio channels.
- Create launch strategies for new concepts, seasonal campaigns and promotions.
- Ensure campaigns are delivered on time and to a high creative standard.
- New Studio Launches
- Plan and execute marketing strategies for new studio openings.
- Build hype, manage preāsale campaigns and support launch events.
- Coordinate crossāchannel promotion to maximise impact.
- Brand Collaborations & Partnerships
- Identify and secure aligned brand partnerships.
- Manage collaboration campaigns and coābranded events.
- Leverage partnerships for growth, exposure and community engagement.
- Copywriting
- Write compelling copy across digital ads, email, website and social.
- Maintain a clear, confident and elevated voice, for each brand identity, across all platforms.
Qualifications
- Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred).
- Strong understanding of paid advertising platforms and digital performance marketing.
- Confident leading digital strategy from planning to execution.
- Excellent copywriting skills with attention to tone and brand positioning.
- Highly organised with strong project management skills.
- Commercially minded and dataādriven.
- Comfortable working in a fastāpaced, growing business.
- Happy to be handsāon and present in studios when needed.
ROX Life, Reformer Collective & Recovery Room are premium, designāled fitness and wellness concepts built around community, energy and experience. From highāintensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with.
Benefits & Opportunities
- The opportunity to shape marketing across three growing brands.
- A creative, energetic and ambitious team.
- Involvement in exciting launches, collaborations and events.
- Competitive salary (based on experience).
- Subsidised studio membership and team perks.
Marketing Manager - Brighton, Hove & London in Westminster employer: Reformer Collective
Contact Detail:
Reformer Collective Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Marketing Manager - Brighton, Hove & London in Westminster
āØTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donāt be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
āØTip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This is your chance to demonstrate your creativity and strategic thinking, so make it pop and keep it relevant to the brands you want to work with.
āØTip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies. When you walk into that interview, youāll impress them with your knowledge and passion for their mission!
āØTip Number 4
Donāt forget to apply through our website! We love seeing candidates who are genuinely interested in our brands. Tailor your application to highlight how your experience aligns with our vision, and letās get the conversation started!
We think you need these skills to ace Marketing Manager - Brighton, Hove & London in Westminster
Some tips for your application š«”
Show Your Creative Side: When you're crafting your application, let your creativity shine through! We want to see how you can bring our brands to life with your unique ideas and strategies. Don't be afraid to showcase your past campaigns or projects that highlight your innovative thinking.
Tailor Your Application: Make sure to tailor your CV and cover letter to the specific role of Marketing Manager. Highlight your experience in digital strategy and campaign management, and how it aligns with what we're looking for. A personalised application shows us you're genuinely interested in joining our team!
Be Data-Driven: Since this role is all about performance-driven marketing, include any relevant metrics or KPIs from your previous roles. We love seeing how you've used data to optimise campaigns and drive growth. Numbers speak volumes, so donāt hold back!
Apply Through Our Website: We encourage you to apply directly through our website. Itās the best way for us to receive your application and ensures youāre considered for the role. Plus, it gives you a chance to explore more about our brands and what we stand for!
How to prepare for a job interview at Reformer Collective
āØKnow Your Brands Inside Out
Before the interview, make sure you research ROX Life, Reformer Collective, and Recovery Room thoroughly. Understand their unique selling points, target audience, and recent campaigns. This will help you demonstrate your passion and knowledge about the brands during the interview.
āØShowcase Your Digital Strategy Skills
Prepare to discuss specific examples of digital marketing strategies you've developed and executed in the past. Be ready to talk about how you tracked performance metrics and optimised campaigns for better ROI. This will show that you have the hands-on experience needed for this role.
āØBring Your Creative Ideas
Think of innovative marketing ideas or campaigns that could work for the brands. Presenting fresh concepts during the interview can set you apart from other candidates and show that you're proactive and creative, which is essential for a Marketing Manager.
āØDemonstrate Strong Project Management Skills
Be prepared to discuss how you've managed multiple projects simultaneously in a fast-paced environment. Highlight your organisational skills and any tools or methods you use to keep everything on track. This will reassure them that you can handle the demands of the role effectively.