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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for three dynamic fitness brands.
- Company: Join a premium fitness and wellness collective focused on community and experience.
- Benefits: Competitive salary, subsidised studio membership, and exciting team perks.
- Why this job: Shape the future of fitness marketing and drive brand growth in a creative environment.
- Qualifications: Proven marketing experience, strong digital skills, and excellent copywriting abilities.
- Other info: Be part of a fast-paced team with opportunities for exciting launches and collaborations.
The predicted salary is between 28000 - 35000 £ per year.
Full Time, 40 hours per week
£32,000 - £35,000 per annum, experience dependant
In-person role (with travel required across studio locations)
About Us
ROX Life, Reformer Collective & Recovery Room are premium, design-led fitness and wellness concepts built around community, energy and experience. From high-intensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with. We are growing rapidly; and we’re looking for a Marketing Manager who can own our digital presence, drive brand growth and execute campaigns that turn attention into action.
The Role
This is a hands-on, strategic and creative role responsible for leading and executing marketing across all three brands. You’ll oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven. You’ll work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture.
Key Responsibilities
- Digital Strategy & Management
- Develop and execute a clear digital marketing strategy across all brands
- Manage and optimise all digital marketing channels to drive growth, engagement and revenue
- Track performance metrics and report on KPIs with actionable insights
- Management of the Digital Marketing Executive
- Paid Advertising
- Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms)
- Optimise budgets and ensure strong ROI
- Test, refine and scale campaigns strategically
- Social Media Management
- Lead organic social strategy across platforms
- Oversee content planning, scheduling and community engagement
- Ensure brand tone of voice is consistent, premium and distinctive
- Manage content shoots and studio-based capture when required
- Email Marketing
- Own email strategy including campaign planning, automation flows and funnels
- Drive retention, re-engagement and conversion through data-led email marketing
- Monitor performance and continuously optimise
- Website & Digital Presence
- Oversee website updates, UX and overall digital presence
- Ensure messaging, offers and launches are reflected accurately and compellingly
- Work with developers where necessary to improve performance and functionality
- Campaign Management
- Lead and execute integrated marketing campaigns across digital and in-studio channels
- Create launch strategies for new concepts, seasonal campaigns and promotions
- Ensure campaigns are delivered on time and to a high creative standard
- New Studio Launches
- Plan and execute marketing strategies for new studio openings
- Build hype, manage pre-sale campaigns and support launch events
- Coordinate cross-channel promotion to maximise impact
- Brand Collaborations & Partnerships
- Identify and secure aligned brand partnerships
- Manage collaboration campaigns and co-branded events
- Leverage partnerships for growth, exposure and community engagement
- Copywriting
- Write compelling copy across digital ads, email, website and social
- Maintain a clear, confident and elevated voice, for each brand identity, across all platforms
About You
- Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred)
- Strong understanding of paid advertising platforms and digital performance marketing
- Confident leading digital strategy from planning to execution
- Excellent copywriting skills with attention to tone and brand positioning
- Highly organised with strong project management skills
- Commercially minded and data-driven
- Comfortable working in a fast-paced, growing business
- Happy to be hands-on and present in studios when needed
What We Offer
- The opportunity to shape marketing across three growing brands
- A creative, energetic and ambitious team
- Involvement in exciting launches, collaborations and events
- Competitive salary (based on experience)
- Subsidised studio membership and team perks
Marketing Manager - Brighton, Hove & London employer: Reformer Collective
Contact Detail:
Reformer Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Brighton, Hove & London
✨Tip Number 1
Get to know the brands inside out! Dive into ROX Life, Reformer Collective, and Recovery Room. Understanding their vibe and community will help you tailor your approach during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend events related to fitness and wellness. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Show off your creativity! Prepare a mini marketing campaign idea that aligns with their brand before your interview. This will demonstrate your strategic thinking and passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of our community from the get-go.
We think you need these skills to ace Marketing Manager - Brighton, Hove & London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for fitness and wellness shine through. We want to see that you’re not just looking for a job, but that you genuinely care about our brands and the community we’re building.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially in the fitness or wellness sectors. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Creative with Your Copy: Since copywriting is a big part of the role, use your application to showcase your writing skills. Keep it engaging and aligned with our brand voice – think premium, confident, and distinctive. This is your chance to impress us!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Reformer Collective
✨Know the Brands Inside Out
Before your interview, dive deep into ROX Life, Reformer Collective, and Recovery Room. Understand their unique selling points, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Digital Savvy
Prepare to discuss your experience with digital marketing strategies, especially in fitness or wellness. Bring examples of successful campaigns you've led, focusing on metrics and outcomes. This will highlight your ability to drive engagement and revenue, which is crucial for the role.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your creativity and strategic thinking. Think of scenarios where you've had to overcome challenges in marketing. Share specific examples of how you’ve executed campaigns under pressure or adapted strategies based on performance data.
✨Demonstrate Your Team Spirit
Since this role involves collaboration with various teams, be prepared to discuss how you work with others. Share experiences where you’ve successfully partnered with different departments or stakeholders to achieve a common goal. This will show that you’re not just a lone wolf but a team player who thrives in a dynamic environment.
