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- Tasks: Lead and execute innovative marketing strategies across three dynamic brands.
- Company: Join a premium fitness and wellness company focused on community and experience.
- Benefits: Competitive salary, subsidised studio membership, and exciting team perks.
- Why this job: Shape the future of marketing in a creative and energetic environment.
- Qualifications: Experience in marketing management, strong digital strategy skills, and excellent copywriting.
- Other info: Be part of thrilling launches and collaborations while working with an ambitious team.
The predicted salary is between 36000 - 60000 £ per year.
This is a hands-on, strategic and creative role responsible for leading and executing marketing across all three brands. You will oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven. You will work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture.
- Digital Strategy & Management: Develop and execute a clear digital marketing strategy across all brands. Manage and optimise all digital marketing channels to drive growth, engagement and revenue. Track performance metrics and report on KPIs with actionable insights. Management of the Digital Marketing Executive.
- Paid Advertising: Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms). Optimise budgets and ensure strong ROI. Test, refine and scale campaigns strategically.
- Social Media Management: Lead organic social strategy across platforms. Oversee content planning, scheduling and community engagement. Ensure brand tone of voice is consistent, premium and distinctive. Manage content shoots and studio-based capture when required.
- Email Marketing: Own email strategy including campaign planning, automation flows and funnels. Drive retention, re-engagement and conversion through data-led email marketing. Monitor performance and continuously optimise.
- Website & Digital Presence: Oversee website updates, UX and overall digital presence. Ensure messaging, offers and launches are reflected accurately and compellingly. Work with developers where necessary to improve performance and functionality.
- Campaign Management: Lead and execute integrated marketing campaigns across digital and in-studio channels. Create launch strategies for new concepts, seasonal campaigns and promotions. Ensure campaigns are delivered on time and to a high creative standard.
- New Studio Launches: Plan and execute marketing strategies for new studio openings. Build hype, manage pre-sale campaigns and support launch events. Coordinate cross-channel promotion to maximise impact.
- Brand Collaborations & Partnerships: Identify and secure aligned brand partnerships. Manage collaboration campaigns and co-branded events. Leverage partnerships for growth, exposure and community engagement.
- Copywriting: Write compelling copy across digital ads, email, website and social. Maintain a clear, confident and elevated voice, for each brand identity, across all platforms.
Qualifications: Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred). Strong understanding of paid advertising platforms and digital performance marketing. Confident leading digital strategy from planning to execution. Excellent copywriting skills with attention to tone and brand positioning. Highly organised with strong project management skills. Commercially minded and data-driven. Comfortable working in a fast-paced, growing business. Happy to be hands-on and present in studios when needed.
ROX Life, Reformer Collective & Recovery Room are premium, design-led fitness and wellness concepts built around community, energy and experience. From high-intensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with.
Benefits & Opportunities: The opportunity to shape marketing across three growing brands. A creative, energetic and ambitious team. Involvement in exciting launches, collaborations and events. Competitive salary (based on experience). Subsidised studio membership and team perks.
Marketing Manager - Brighton, Hove & London in City of Westminster employer: Reformer Collective
Contact Detail:
Reformer Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Brighton, Hove & London in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any creative work you've done. This is your chance to shine and demonstrate how you can elevate brands like ROX Life and Reformer Collective.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their tone of voice and marketing strategies. Bring fresh ideas to the table that align with their vision, and don’t forget to highlight your hands-on experience in digital strategy and campaign management!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our dynamic team. Let’s make some marketing magic happen together!
We think you need these skills to ace Marketing Manager - Brighton, Hove & London in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital strategy, campaign management, and copywriting. We want to see how your skills align with our brands and their unique voices.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can elevate our brands. Be sure to mention any relevant experience in the fitness or wellness sector, as that’s a big plus for us.
Showcase Your Creativity: We love creativity! If you have examples of past campaigns or projects that demonstrate your innovative approach, include them. Whether it's a link to a portfolio or a brief description, we want to see how you think outside the box.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Reformer Collective
✨Know Your Brands Inside Out
Before the interview, make sure you research ROX Life, Reformer Collective, and Recovery Room thoroughly. Understand their unique selling points, target audience, and recent campaigns. This will help you demonstrate your passion for the brands and how you can contribute to their marketing strategies.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing strategies, especially in managing paid advertising campaigns. Bring examples of successful campaigns you've led, focusing on metrics like ROI and engagement. This will show that you’re not just creative but also data-driven.
✨Demonstrate Your Copywriting Skills
Since copywriting is a key part of this role, come ready with samples of your work. Whether it’s social media posts, email campaigns, or website content, having tangible examples will highlight your ability to maintain a consistent brand voice across different platforms.
✨Prepare for Hands-On Scenarios
Given the hands-on nature of the role, think of situations where you’ve had to be proactive and involved in studio launches or events. Be ready to share how you managed these projects, collaborated with teams, and ensured everything ran smoothly. This will illustrate your organisational skills and readiness to dive into the role.
