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- Tasks: Create scroll-stopping video ads and collaborate with content creators.
- Company: Join a fast-paced, innovative DTC brand in the UK.
- Benefits: Full-time role with opportunities for growth and creativity.
- Why this job: Make an impact with your creative skills in a dynamic environment.
- Qualifications: Experience in paid advertising content, especially for Instagram and TikTok.
- Other info: Perfect for those who thrive on creativity and storytelling.
The predicted salary is between 28800 - 48000 ÂŁ per year.
We're looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You'll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.
Key Responsibilities
- Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals.
- Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors.
- Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics.
- Deliver a steady pipeline of shortâform video assets optimised for Instagram and other social ad platforms, refreshed weekly.
- Monitor ad performance creatively â look at whatâs working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.
Requirements
- Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads (Meta platform).
- A strong portfolio or examples of performanceâdriven video creatives.
- Exceptional creative instincts and a knack for storytelling in under 30 seconds.
- Solid understanding of performance metrics (CTR, thumbâstop rate, hold rate etc.) and how to reverse engineer creative from results.
- Ability to juggle multiple projects and meet tight weekly deadlines.
- Excellent written and verbal communication skills.
- A strong motivation to join the fastest growing DTC brand in the United Kingdom and willingness to take ownership & responsibility to lead the Creative Strategy department.
Seniority level: Entry level
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Food and Beverage Services
Creative Strategist (Paid Media) in London employer: Reformed
Contact Detail:
Reformed Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Creative Strategist (Paid Media) in London
â¨Tip Number 1
Get your portfolio sorted! Make sure it showcases your best work, especially those scroll-stopping video ads. We want to see your creativity shine through, so pick pieces that really highlight your storytelling skills and performance-driven results.
â¨Tip Number 2
Network like a pro! Connect with content creators and other professionals in the industry. We canât stress enough how important it is to build relationships â you never know who might help you land that dream role or collaborate on an exciting project.
â¨Tip Number 3
Stay on top of trends! Keep an eye on whatâs hot on Instagram and TikTok. We need someone who can ideate fresh approaches based on current trends, so make sure youâre always looking for inspiration and new hooks to incorporate into your creative strategy.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us â it shows youâre serious about joining our fast-paced team!
We think you need these skills to ace Creative Strategist (Paid Media) in London
Some tips for your application đŤĄ
Show Off Your Creativity: This role is all about creativity, so make sure your application reflects that! Use engaging language and showcase your unique style in your cover letter and CV. We want to see how you can turn ideas into action!
Tailor Your Application: Donât just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience with social content and video ads, especially on platforms like Instagram. We love seeing how your skills align with our needs!
Highlight Your Results: Weâre looking for someone who understands performance metrics, so donât shy away from sharing your past successes. Include specific examples of how your creative work has driven results in previous roles. Numbers speak volumes!
Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep track of applicants and ensures youâre considered for this exciting opportunity. We canât wait to see what you bring to the table!
How to prepare for a job interview at Reformed
â¨Know Your Platforms
Make sure youâre well-versed in the latest trends and features on Instagram and TikTok. Familiarise yourself with successful campaigns and be ready to discuss how you would apply similar strategies in your role.
â¨Showcase Your Creativity
Bring a portfolio that highlights your best work, especially performance-driven video creatives. Be prepared to explain the thought process behind each piece and how it aligns with brand voice and performance goals.
â¨Master the Metrics
Understand key performance metrics like CTR and thumb-stop rate. Be ready to discuss how youâve used these metrics to inform your creative decisions and iterate on content for better results.
â¨Communicate Clearly
Practice articulating your ideas and feedback clearly. Since the role involves writing creative briefs and giving constructive feedback, demonstrating strong communication skills during the interview will set you apart.