At a Glance
- Tasks: Create scroll-stopping video ads and collaborate with content creators.
- Company: Join a fast-paced, innovative DTC brand in the UK.
- Benefits: Full-time role with opportunities for growth and creativity.
- Other info: Perfect for those who thrive under tight deadlines and love storytelling.
- Why this job: Make an impact with your creative skills in a dynamic environment.
- Qualifications: Experience in paid advertising, especially on Instagram and TikTok.
The predicted salary is between 40500 - 49500 £ per year.
We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.
Key Responsibilities
- Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals.
- Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors.
- Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics.
- Deliver a steady pipeline of short‑form video assets optimised for Instagram and other social ad platforms, refreshed weekly.
- Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.
Requirements
- Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads (Meta platform).
- A strong portfolio or examples of performance‑driven video creatives.
- Exceptional creative instincts and a knack for storytelling in under 30 seconds.
- Solid understanding of performance metrics (CTR, thumb‑stop rate, hold rate etc.) and how to reverse engineer creative from results.
- Ability to juggle multiple projects and meet tight weekly deadlines.
- Excellent written and verbal communication skills.
- A strong motivation to join the fastest growing DTC brand in the United Kingdom and willingness to take ownership & responsibility to lead the Creative Strategy department.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Food and Beverage Services
Creative Strategist (Paid Media) employer: Reformed
Join a leading UK DTC brand that champions creativity and innovation in the food and beverage services industry. With a vibrant work culture in the heart of London, employees enjoy opportunities for professional growth, collaboration with talented content creators, and the chance to make a significant impact through performance-driven campaigns. This is an excellent opportunity for those looking to kickstart their career in a supportive environment that values fresh ideas and dynamic teamwork.
