Creative Strategist (Paid Media)

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We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.

Key Responsibilities

• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
• Deliver a steady pipeline of short‑form video assets optimised for Instagram and other social ad platforms, refreshed weekly
• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.

Requirements

• Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads (Meta platform)
• A strong portfolio or examples of performance‑driven video creatives
• Exceptional creative instincts and a knack for storytelling in under 30 seconds
• Solid understanding of performance metrics (CTR, thumb‑stop rate, hold rate etc.) and how to reverse engineer creative from results
• Ability to juggle multiple projects and meet tight weekly deadlines
• Excellent written and verbal communication skills
• A strong motivation to join the fastest growing DTC brand in the United Kingdom and willingness to take the ownership & responsibility to lead the Creative Strategy department.

Seniority level

• Entry level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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Location: London, England, United Kingdom

Posted: 1 week ago