Store Manager, Full-time - Battersea - London New Battersea

None of this work is possible without the incredible people behind it. We're a mission‑based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong. And starting right now, we want to do all that with you.

Work Location / Schedule

• Available to work a minimum of 40 hours per week
• Daily open availability across a full 7‑day work week
• Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs of the business)

What You’ll Do

• Measure and monitor sales performance, taking action to improve business performance when needed.
• Own operational execution of the store to achieve necessary revenue targets while balancing budget and expenses.
• Use a high level of business acumen to understand the business drivers and opportunities and build solutions.
• Consistently meet and exceed store sales goals.
• Drive the execution of an elevated client experience as a brand ambassador – embody brand values, engage customers on the brand, and share Reformation stories with a focus on educating about sustainability.
• Lead the sales floor and deliver an excellent customer experience through a customer‑first mindset to build loyal client relationships.
• Assist customers and monitor client interaction with the team and technology, providing in‑moment coaching for continuous improvement.
• Create an optimal balance of sales and service by having the right people in the right place at the right time through effective scheduling while achieving payroll goals.
• Deliver and maintain extraordinary customer experience NPS scores.
• Uphold consistent inventory accuracy and controls in store; lead & train the team to ensure consistent deliverables.
• Contribute to loss prevention in all areas, set expectations & own training for the store team.
• Ensure facility maintenance, presentation and organization.
• Lead merchandising presentation and concept standards, utilizing retail & product reporting to regularly strategise for the customer experience and productivity of the business.
• Provide real‑time and weekly feedback on product and sales performance to corporate partners to influence allocations and the success of the business.
• Ensure the selling floor reflects the brand and concept standards at all times; train support staff and develop talent in visual and digital merchandising.
• Manage the day‑to‑day performance of the retail teams, enabling progressive career development and an incredible employee experience.
• Accountable for hiring, training and development of the store team across all areas of the business.
• Provide performance feedback to ensure growth, change and results; understand current culture and areas for improvement, working with the Regional Director for constant improvement through activations, recognition, and thorough communication.
• Own Reviews / Development Plans / Disciplinary Action and Corrective Action for the team.

What You’ll Bring

• Minimum of 5 years of retail experience.
• Minimum of 4 years of retail management experience.
• Experience working with a sales or retail organization and/or operationally intensive business.
• Ability to work in a fast‑paced, cross‑functional team environment.
• Strong interpersonal skills and the ability to interact effectively with diverse personalities.
• The drive to take on new challenges with self‑motivation for continuous personal and team development.
• The ability to set clear objectives and inspire the team to reach their highest potential.
• Ability to set the standard for operational efficiency, adhering to processes and systems to maximise team and business results, and identifying opportunities for improvement.
• Skills to collaborate strategically with cross‑functional partners in pursuit of shared business outcomes.
• A proactive and entrepreneurial sense of urgency and ability to prioritise important work.
• A keen eye for identifying and evaluating new business opportunities.
• Understanding of Retail Labour Laws.

Compensation

At Reformation, we believe in transparency and equity. The anticipated base salary range for this role is £40,000 – £70,000 per year, depending on experience, skills, qualifications, and internal compensation equity.

Benefits

• Employer‑sponsored private medical, dental and vision insurance, and commuter benefits.
• Competitive paid time off including vacation, sick leave and company holidays.
• Retirement planning support, including ESG‑aligned investment options.
• Global collaboration opportunities across offices in LA, NYC, London, and a worldwide retail team.
• Fertility care support through Carrot, and up to US$5,000 reimbursement for related expenses after 1 year of employment.
• Community donation program supporting employee‑chosen causes.
• Clothing discount, culture events, and volunteer time off.

Equal Opportunity Employer

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age or veteran status, in accordance with applicable international, federal, state and local laws.

Accommodations

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.