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- Tasks: Craft compelling messages and manage media relations to promote Reform UK's vision in Scotland.
- Company: Join Reform UK, a dynamic political organisation focused on common-sense policies.
- Benefits: Gain hands-on experience in a fast-paced environment with opportunities for growth.
- Why this job: Make a real impact on Scottish politics and engage with diverse media channels.
- Qualifications: Experience in communications or journalism, strong writing skills, and knowledge of Scottish media.
- Other info: Collaborative team environment with a focus on creativity and strategic campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Reform UK is seeking a passionate, media-savvy Press Officer to drive our communications in Scotland. You will craft and deliver compelling messages that cut through to Scottish audiences, championing our common-sense policies on immigration, law and order, public services and economic growth. Your work will ensure our vision for a free, proud and prosperous Scotland is heard clearly across print, broadcast and digital channels. This is a hands-on role in a fast-paced environment. You’ll secure impactful coverage, own our Scottish social channels, and help shape creative campaigns - while keeping message discipline and rapid response at the core of everything you do.
Key Responsibilities
- Content & Messaging: Write, edit and distribute high-impact press releases, op-eds, statements and media briefings tailored to Scottish audiences. Prepare spokespeople with lines-to-take, Q&As and briefing packs ahead of interviews and events. Maintain a consistent Reform UK tone of voice across all Scottish communications.
- Media Relations: Build and nurture relationships with journalists, editors and producers across Scottish and UK outlets (print, online, radio, TV). Proactively pitch stories, place comment pieces and maximise interview opportunities. Handle inbound media enquiries, including rapid rebuttal and crisis comms when necessary.
- Social & Digital: Manage Reform UK Scotland’s social media channels (particularly X), creating engaging, shareable content. Work with the national digital team to produce basic graphics/video clips and ensure content is optimised for reach and impact. Monitor online sentiment and engagement to inform content strategy.
- Campaigns & Events: Collaborate with the national comms team to plan and execute creative media and advertising campaigns relevant to Scotland (e.g. economy, infrastructure, cultural identity). Support press conferences, visits and campaign events across Scotland and occasionally the wider UK. Produce post-campaign wrap-ups, coverage reports and lessons learned.
- Monitoring & Insight: Track Scottish and UK media coverage daily; compile concise reports and insights for senior stakeholders. Keep abreast of developments in Scottish politics, the Scottish Parliament and public opinion to inform proactive messaging.
Person Specification
- Clear commitment to Reform UK’s mission and values; current Reform UK membership required.
- Proven experience in a press office, journalism or communications role with demonstrable media results.
- Outstanding writing and editing skills; able to tailor tone and message for different audiences.
- Strong understanding of the Scottish (and broader UK) media landscape and news cycles.
- Confident managing social media channels, particularly for political content on X.
- Calm under pressure; able to juggle multiple deadlines and respond quickly to breaking stories.
- Solid grasp of Scottish political and cultural issues, with sensitivity to regional nuances.
- Experience in political communications or working within a political party/organisation.
- Knowledge of the Scottish Parliament, devolved policy areas and Scotland’s political environment.
- Basic design/video skills (e.g. Canva, Adobe, CapCut) to enhance digital content.
- Persuasive storyteller with strong news judgement.
- Meticulous attention to detail and message discipline.
- Organised and reliable, able to prioritise effectively.
- Resilient, adaptable and solutions-focused in a high-pressure setting.
- Collaborative team player who aligns seamlessly with national and regional comms efforts.
Scotland Press Officer in Glasgow employer: Reform UK
Contact Detail:
Reform UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Scotland Press Officer in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks who work at Reform UK or similar organisations. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best press releases, social media campaigns, and any other relevant work. This is your chance to demonstrate how you can craft compelling messages and engage audiences, just like the role requires.
✨Tip Number 3
Stay on top of current events! Keep an eye on Scottish politics and media trends. Being well-informed will not only help you in interviews but also show that you’re genuinely passionate about the role and the issues at hand.
✨Tip Number 4
Apply through our website! We want to see your application directly. Make sure to tailor your cover letter and CV to highlight your experience in media relations and political communications. Let’s get you on board to help shape Scotland’s narrative!
We think you need these skills to ace Scotland Press Officer in Glasgow
Some tips for your application 🫡
Craft Your Message: When writing your application, think about how you can convey your passion for Reform UK's mission. Use clear and compelling language that reflects the tone of the job description, showing us you understand the importance of effective communication.
Showcase Your Experience: Highlight your previous experience in press offices or communications roles. Be specific about your achievements and how they relate to the responsibilities listed in the job description. We want to see how you've made an impact in similar environments!
Tailor Your Application: Make sure to tailor your CV and cover letter to the role. Use keywords from the job description and demonstrate your understanding of the Scottish media landscape. This shows us you're not just sending a generic application but are genuinely interested in this position.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Reform UK
✨Know Your Audience
Before the interview, make sure you understand the Scottish audience and their concerns. Research current events and issues in Scotland that relate to Reform UK's policies. This will help you tailor your responses and show that you're genuinely invested in the role.
✨Craft Compelling Messages
Practice writing and delivering key messages that resonate with Scottish voters. Think about how you would communicate complex ideas simply and effectively. Being able to articulate your thoughts clearly will demonstrate your communication skills and media-savvy nature.
✨Showcase Your Media Relations Skills
Be prepared to discuss your experience with journalists and media outlets. Share specific examples of how you've successfully pitched stories or handled media inquiries in the past. This will highlight your ability to build relationships and secure coverage for the organisation.
✨Demonstrate Digital Savvy
Since managing social media is a key part of the role, come ready to discuss your experience with platforms like X. Bring examples of engaging content you've created and be prepared to talk about how you would approach digital campaigns for Reform UK in Scotland.
