At a Glance
- Tasks: Manage social media, create content, and engage with our vibrant community.
- Company: Join Reflo, a start-up revolutionising sustainable sportswear with a mission to plant trees and recycle plastic.
- Benefits: Enjoy birthday leave, gym memberships, duvet days, and more perks in a fun work culture.
- Other info: Opportunity to learn about AI in creative development and contribute to a collaborative work environment.
- Why this job: Be part of a passionate team making a real impact in sustainability and sportswear innovation.
- Qualifications: 4+ years in social media and digital marketing, preferably in fashion or sports, with strong communication skills.
The predicted salary is between 36000 - 60000 € per year.
ABOUT US
Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear. Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of.
We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor. We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!
ABOUT THE ROLE
RESPONSIBILITIES
- Social Media Management:
- Strategic Distribution: Ensure the effective distribution of our content to help us showcase our brand, our products and our partnerships across various social media platforms, including Instagram, Facebook, TikTok, Youtube and LinkedIn.
- Calendar Planning: Develop and execute content calendars and schedules to ensure a consistent and engaging presence on social media, aligning with brand campaigns, product launches, partnership activations and seasonal themes.
- Brand Voice: Be our internal champion for ensuring our brand tone of voice is consistent across all platforms as we communicate our mission and vision.
- Performance Analysis: Use our social media management tools to track, measure, and analyze content performance metrics and KPIs, such as engagement rate, reach, impressions, and conversions, to evaluate success and inform future content strategies and optimizations.
- Innovation & Development: Monitor social media trends, platform updates, best-in-class systems and collaborate closely with the wider Marketing team to brainstorm, plan, and execute content ideas and concepts that resonate with our target audience and improve engagement and brand awareness.
- Community Engagement:
- Engagement: Interact with our social media community by responding to comments, messages, reposting and celebrating user-generated content, fostering a sense of community and building brand advocacy.
- Relationship Building: Monitor channels and cultivate relationships with key influencers, partners, brand advocates and community members to help us to identify opportunities to increase engagement and build brand loyalty.
- Community Events & Social Content Management: Help amplify awareness and showcase our involvement in incredible events across our social channels, such as: Reflo branded events, Partner events and Internal Events.
ABOUT YOU
- 4+ years of experience in social media, content creation and digital marketing, preferably within the fashion, lifestyle or sports industries.
- Strong understanding of social media platforms, algorithms, and best practices, with a proven track record of managing schedules of engaging content and growing social media followings.
- Excellent written and verbal communication skills, with a knack for storytelling and brand narrative.
- Creative thinker with a passion for sustainability, sports, and visual storytelling.
- Highly organised with strong project management skills and the ability to multitask and prioritise in a fast-paced, start-up environment.
- An interest or understanding of developing creative using AI is a bonus. We will provide training in this as we see it as a big opportunity.
IMPORTANTLY
At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals. Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business. Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible. Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Community Manager in Aberdeen
✨Tip Number 1
Familiarise yourself with Reflo's brand values and mission. Understanding their commitment to sustainability and community engagement will help you align your approach when discussing how you can contribute to their goals during the interview.
✨Tip Number 2
Showcase your knowledge of current social media trends and algorithms. Be prepared to discuss specific examples of how you've successfully engaged audiences in the past, as this will demonstrate your expertise and ability to drive results.
✨Tip Number 3
Network with professionals in the fashion and sustainability sectors. Engaging with influencers or attending relevant events can provide insights into the industry and may even lead to valuable connections that could support your application.
✨Tip Number 4
Prepare to discuss innovative content ideas that resonate with Reflo's target audience. Think about how you can leverage user-generated content and community engagement strategies to enhance their brand presence on social media.
We think you need these skills to ace Social Media & Community Manager in Aberdeen
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in social media management, content creation, and digital marketing. Emphasise any work you've done in the fashion, lifestyle, or sports industries, as well as your understanding of sustainability.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for sustainability and sports. Use storytelling to convey how your values align with Reflo's mission and how you can contribute to their goals, such as planting trees and recycling plastic.
Showcase Your Creativity:Include examples of your previous social media campaigns or content that demonstrate your creativity and ability to engage audiences. If possible, provide links to your work or a portfolio that reflects your style and achievements.
Highlight Community Engagement Experience:Discuss any experience you have in building and engaging online communities. Mention specific strategies you've used to foster relationships with influencers and brand advocates, as this is crucial for the role at Reflo.
How to prepare for a job interview at Reflo®
✨Show Your Passion for Sustainability
Make sure to express your enthusiasm for sustainability and how it aligns with Reflo's mission. Share any personal experiences or projects that demonstrate your commitment to eco-friendly practices, as this will resonate well with the company's values.
✨Demonstrate Your Social Media Expertise
Prepare to discuss specific social media campaigns you've managed in the past. Highlight your understanding of different platforms, algorithms, and best practices, and be ready to share metrics that showcase your success in growing engagement and followings.
✨Be Ready to Discuss Content Strategy
Think about how you would approach developing a content calendar for Reflo. Be prepared to discuss how you would align content with brand campaigns and seasonal themes, and how you would measure the effectiveness of your strategies.
✨Emphasise Collaboration and Proactivity
Reflo values teamwork and a proactive mindset. Share examples of how you've collaborated with others in previous roles and how you've taken initiative to solve problems or improve processes. This will show that you're a good fit for their vibrant work culture.
