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- Tasks: Manage social media, create content, engage with the community, and analyse performance metrics.
- Company: Reflo is a sustainable apparel start-up aiming to revolutionise sportswear while planting trees and recycling plastic.
- Benefits: Enjoy birthday leave, gym memberships, duvet days, and a vibrant work culture.
- Why this job: Join a mission-driven team making a real impact in sustainability and sportswear innovation.
- Qualifications: 4+ years in social media and digital marketing, preferably in fashion or sports, with strong communication skills.
- Other info: Collaborative environment where everyone contributes beyond their roles; training provided on AI creative development.
The predicted salary is between 30000 - 42000 £ per year.
ABOUT US
Reflo (WWW.REFLO.COM) have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear. Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of. We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor. We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave, gym memberships, and a set number of “duvet days.” Plus, don’t miss out on asking about “The Dream Machine”!
ABOUT THE ROLE
RESPONSIBILITIES
- Social Media Management:
- Strategic Distribution: Ensure the effective distribution of our content to help us showcase our brand, our products and our partnerships across various social media platforms, including Instagram, Facebook, TikTok, Youtube and LinkedIn.
- Calendar Planning: Develop and execute content calendars and schedules to ensure a consistent and engaging presence on social media, aligning with brand campaigns, product launches, partnership activations and seasonal themes.
- Brand Voice: Be our internal champion for ensuring our brand tone of voice is consistent across all platforms as we communicate our mission and vision.
- Performance Analysis: Use our social media management tools to track, measure, and analyze content performance metrics and KPIs, such as engagement rate, reach, impressions, and conversions, to evaluate success and inform future content strategies and optimizations.
- Innovation & Development: Monitor social media trends, platform updates, best-in-class systems and collaborate closely with the wider Marketing team to brainstorm, plan, and execute content ideas and concepts that resonate with our target audience and improve engagement and brand awareness.
- Engagement: Interact with our social media community by responding to comments, messages, reposting and celebrating user-generated content, fostering a sense of community and building brand advocacy.
- Relationship Building: Monitor channels and cultivate relationships with key influencers, partners, brand advocates and community members to help us to identify opportunities to increase engagement and build brand loyalty.
- Community Events & Social Content Management: Help amplify awareness and showcase our involvement in incredible events across our social channels, such as: Reflo branded events, Partner events and Internal Events.
ABOUT YOU
- 4+ years of experience in social media, content creation and digital marketing, preferably within the fashion, lifestyle or sports industries.
- Strong understanding of social media platforms, algorithms, and best practices, with a proven track record of managing schedules of engaging content and growing social media followings.
- Excellent written and verbal communication skills, with a knack for storytelling and brand narrative.
- Creative thinker with a passion for sustainability, sports, and visual storytelling.
- Highly organised with strong project management skills and the ability to multitask and prioritise in a fast-paced, start-up environment.
- An interest or understanding of developing creative using AI is a bonus. We will provide training in this as we see it as a big opportunity.
IMPORTANTLY
At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals. Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business. Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible. Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.
Contact Detail:
Reflo® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Community Manager
✨Tip Number 1
Familiarise yourself with Reflo's brand values and sustainability mission. Show your passion for sustainable fashion in conversations, as this will resonate well with the team and demonstrate that you align with their goals.
✨Tip Number 2
Engage with Reflo's social media channels before your interview. Comment on their posts, share your thoughts on their initiatives, and even create content that showcases your understanding of their brand voice. This proactive approach can set you apart.
✨Tip Number 3
Prepare to discuss current trends in social media and how they could apply to Reflo's strategy. Being able to suggest innovative ideas or improvements shows that you're not just a follower but a thought leader in the space.
✨Tip Number 4
Network with professionals in the sustainable fashion and sports industries. Attend relevant events or webinars where you might meet people connected to Reflo. Building these relationships can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Social Media & Community Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Reflo's mission and values. Familiarise yourself with their sustainable practices and how they integrate these into their social media strategy. This will help you tailor your application to reflect their ethos.
Showcase Relevant Experience: Highlight your 4+ years of experience in social media management and content creation. Provide specific examples of campaigns you've managed, particularly in the fashion, lifestyle, or sports industries, to demonstrate your expertise.
Demonstrate Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is well-written and free of errors. Use storytelling techniques to convey your passion for sustainability and how it aligns with Reflo's brand narrative.
Include Creative Ideas: In your application, consider including a brief section with innovative ideas for social media campaigns that could resonate with Reflo's audience. This shows your proactive mindset and creativity, which are essential for the role.
How to prepare for a job interview at Reflo®
✨Showcase Your Passion for Sustainability
Make sure to express your enthusiasm for sustainability and how it aligns with Reflo's mission. Share any personal experiences or projects that demonstrate your commitment to eco-friendly practices, as this will resonate well with the company's values.
✨Demonstrate Your Social Media Savvy
Prepare to discuss specific social media campaigns you've managed in the past. Highlight your understanding of different platforms, algorithms, and best practices, and be ready to share metrics that showcase your success in growing engagement and followings.
✨Be Ready to Discuss Content Strategy
Familiarise yourself with content calendar planning and how it can enhance brand presence. Be prepared to present ideas for potential campaigns or content themes that align with Reflo's products and partnerships, showing your strategic thinking.
✨Emphasise Collaboration and Team Spirit
Reflo values collaboration, so highlight your ability to work well in a team. Share examples of how you've contributed to group projects or supported colleagues in achieving common goals, demonstrating your proactive and solution-oriented mindset.