At a Glance
- Tasks: Lead our Ecommerce strategy, driving growth and optimising online performance.
- Company: Join a vibrant start-up focused on sustainable sportswear and impactful initiatives.
- Benefits: Enjoy birthday leave, gym memberships, and a collaborative work culture.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of sustainability while shaping the future of ecommerce.
- Qualifications: 6+ years in Ecommerce with strong analytical and strategic skills.
The predicted salary is between 60000 - 80000 € per year.
ABOUT REFLO
Reflo have burst onto the apparel scene to bridge the gap between sustainable clothing and high-performance premium sportswear. Our goals are monumental and go beyond selling a lot of gear - we aim to plant 1 million trees and recycle over 5 million plastic bottles in our first 5 years. That is something we can all be proud of. We are a start-up that has achieved great things in a very short existence; including signing multi-year international collaborations and bringing onboard Harry Kane as our first global ambassador and investor. We celebrate our vibrant work culture and boast that our external partners are treated well, therefore our internal environment should echo that. We have created awesome initiatives to ensure our team loves working here, including birthday leave and gym memberships. Plus, don’t miss out on asking about “The Dream Machine”!
ABOUT THE ROLE
We’re looking for our first Head of Ecommerce to come in and set the growth agenda for Reflo. The team have built something special - now we need a digital lead who can assess our current landscape, set priorities, build robust forecasts, and define the strategic roadmap that takes us from where we are today to where we want to be. You’ll own our DTC P&L and lead the Ecommerce planning cycle end-to-end. This is a role for someone who is comfortable in the data, able to set clear direction, and can stay focused on a medium- to long-term plan while confidently balancing short-term priorities.
RESPONSIBILITIES
- Set and own the growth agenda – the plan, KRs and metrics the wider business works to, grounded in historic sales data and customer insight (audience, AOV, returns, repeat rate).
- Own the strategic digital roadmap and the forecasting models behind it, giving leadership clear line-of-sight on spend, performance and growth potential.
- Own the DTC P&L and weekly/monthly trading rhythm, hitting and outperforming KPIs across conversion rate, AOV, repeat rate, LTV:CAC and ROAS.
- Lead all online activity – traffic acquisition, conversion, A/B testing and reporting – and align website rollouts with the brand calendar, product drops, collaborations and peak trading periods.
- Run the Ecommerce planning cycle end-to-end, bringing marketing, content, creative and agency partners into a single coherent plan, and managing agencies across email, paid and other performance marketing channels to get the most out of them.
- Partner closely with Brand Marketing, content and creative to execute against the roadmap.
- Build, lead and develop the in-house Ecommerce team as we scale.
- Own the Shopify stack and site experience – UX, CRO, SEO and a clear roadmap of improvements – using automations to free the team for higher-value work.
- Oversee back-end systems linking inventory, returns and order fulfilment, working with logistics and customer service on smooth stock top-ups, exchanges and best-in-class website troubleshooting.
ABOUT YOU
- 6+ years in Ecommerce – with a track record of owning strategy and delivery end-to-end in a growing business.
- Proven planning-framework background – you’ve set growth agendas, built roadmaps and delivered them.
- Strong forecasting skills – comfortable building models from historic sales data, audience insight, AOV and returns rates, and using them to drive decisions.
- Commercial and highly analytical – equally at home in the data, in the detail and in the big picture.
- A structured, focused approach – able to hold a medium- to long-term plan while prioritising the short-term work that actually moves it forward.
- Experience leading strategy and implementation on high-performance Shopify sites.
- Strong experience with website analytics tools (GA4, Shopify analytics, etc.) and a working knowledge of Google Ads.
- Experience managing agencies and freelancers across email, paid ads and performance marketing, and working in lockstep with internal brand, content and creative teams.
- Good understanding of SEO, UX and CRO, and how to apply them to a growing DTC business.
- Experience in apparel, footwear, sportswear, golf or an adjacent training/performance category is a strong bonus – you understand the rhythm of product drops, collaborations and seasonal planning.
- Outstanding communicator – confident presenting to leadership and able to bring cross-functional teams along with your roadmap.
- A customer-focused mindset and a “roll your sleeves up” attitude – happy to move between strategy and the weeds as we scale.
TOOLS
We have a number of production and measurement tools in place and operate an open data lake structure for AI & API interrogation. Our current tools include: Shopify, Tripple Whale, Klaviyo, Many Chat, Bespoke Claude Agents for production and analysis, Agency specific tools. Our day to day is managed in Monday.com and MS Teams.
IMPORTANTLY
At Reflo, we thrive on collaboration and expect everyone to dive in beyond their core responsibilities! We believe in rolling up our sleeves and working together to achieve our collective goals. Embrace a proactive, solution-oriented mindset, seeking opportunities to enhance the team's success and support the development of the sustainability mission across all areas of the business. Contribute feedback on process improvements and workflow optimizations for the company including identifying and integrating AI where possible. Share knowledge and expertise with colleagues to foster a culture of continuous learning and skill development.
Head of Ecommerce in England employer: Reflo®
Reflo is an exceptional employer that champions a vibrant work culture, prioritising employee well-being with unique benefits like birthday leave and gym memberships. As a start-up making significant strides in sustainable apparel, we offer unparalleled growth opportunities for our team members to lead impactful initiatives while contributing to our ambitious mission of environmental sustainability. Join us in a collaborative environment where your contributions directly shape the future of high-performance sportswear and make a meaningful difference.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the ecommerce space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your ecommerce expertise. Whether it’s a mock Shopify store or a detailed analysis of a successful campaign, having something tangible to share can really set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Reflo, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Utilise our website! When you find a role that excites you, apply through StudySmarter. We’ve got your back with resources and tips to help you nail that interview and land the job of your dreams!
We think you need these skills to ace Head of Ecommerce in England
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your enthusiasm for sustainable practices shine through. We want to see how your values align with our mission of planting trees and recycling plastic. Make it personal!
Highlight Your Ecommerce Experience:Be sure to detail your experience in ecommerce, especially any roles where you’ve owned strategy and delivery. We’re looking for someone who can hit the ground running, so share specific examples of your successes.
Be Data-Driven:Since this role is all about data, don’t shy away from showcasing your analytical skills. Mention any forecasting models you've built or metrics you've improved. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this journey together!
How to prepare for a job interview at Reflo®
✨Know Your Numbers
As the Head of Ecommerce, you'll need to be comfortable with data. Brush up on your forecasting skills and be ready to discuss how you've used historic sales data and customer insights to drive growth in previous roles. Prepare specific examples that showcase your analytical prowess.
✨Showcase Your Strategic Mindset
This role requires a strong planning framework background. Be prepared to talk about how you've set growth agendas and built strategic roadmaps in the past. Highlight your experience in leading teams through the execution of these plans, especially in a fast-paced environment.
✨Familiarise Yourself with the Tools
Reflo uses a variety of tools like Shopify, GA4, and Klaviyo. Make sure you understand how these platforms work and be ready to discuss your experience with them. If you can, bring insights on how you've leveraged these tools to enhance ecommerce performance.
✨Emphasise Collaboration
At Reflo, collaboration is key. Prepare to share examples of how you've worked cross-functionally with marketing, content, and creative teams. Show that you're not just a strategist but also someone who rolls up their sleeves and gets involved in the nitty-gritty to achieve collective goals.
