At a Glance
- Tasks: Lead creative Digital PR campaigns and inspire a talented team to achieve greatness.
- Company: Join Reflect Digital, an award-winning agency with a focus on customer-centric marketing.
- Benefits: Enjoy a competitive salary, flexible working hours, and private healthcare.
- Other info: Be part of a dynamic team with excellent career progression opportunities.
- Why this job: Make a real impact by crafting strategies that elevate brands and drive growth.
- Qualifications: Proven experience in Digital PR and strong leadership skills are essential.
The predicted salary is between 48231 - 58949 £ per year.
Salary: £45k+ DOE
Location: At least 2 days in the office in Maidstone, Kent.
About the Role
Are you an experienced Digital PR specialist with a passion for creative strategy, human behaviour, and inspiring a team? We’re looking for a Digital PR Lead to drive the day-to-day performance, creative delivery, and team development across our Digital PR department. Working closely with our Head of Content & Digital PR, you’ll champion Reflect Digital’s behaviour-led approach, take ownership of key client relationships, and guide a talented team to deliver high-impact, story-driven campaigns.
What You’ll Be Doing
- Empowering & Growing the Team
- Provide clear leadership: Translate agency goals into clear responsibilities, set expectations, and delegate effectively.
- Line management: Line-manage designated team members, delivering regular guidance, constructive feedback, coaching and career progression planning.
- Workload & resourcing: Oversee day-to-day priorities, identify capacity challenges, and recommend resourcing adjustments to the Head of Department.
- Knowledge sharing: Lead team discussions, campaign reviews, and skill-sharing sessions to champion a supportive, ambitious, and collaborative team culture.
- Exceptional Client Servicing & Growth
- Build trusted partnerships: Lead client relationships through proactive communication, strategic counsel, and a deep understanding of their commercial goals.
- Lead client touchpoints: Run status calls, client meetings, and contribute to Quarterly Business Planning (QBP) sessions.
- Strategic roadmap planning: Develop campaign strategies, roadmaps, and project plans aligned with client KPIs, budgets, and timelines.
- Identify growth opportunities: Spot cross-selling, upselling, and retention opportunities, pitching multidisciplinary solutions alongside our Growth Team.
- Commercial accountability: Monitor account profitability and budgets against targets, escalating risks and proposing optimisations early.
- New business pitch support: Help win new accounts by contributing research, insights, strategy, and participating in pitch presentations.
- Raising the Bar on Quality & Campaign Excellence
- Drive behavioural PR: Oversee creative campaign delivery using audience data, behavioural principles, and AI insights to build brand authority and online visibility.
- Maintain quality control: Review and QA press releases, research, pitch angles, and campaign assets before they hit the media.
- Media relations: Maintain journalist, editor, blogger, and influencer relationships, while helping your team build out their own networks.
- Integrated working: Partner with our Content, SEO, Creative, and Paid Media teams to create seamless cross-channel strategies.
- Insightful reporting: Track coverage and online mentions, delivering clear reporting that translates campaign performance into actionable takeaways for clients.
- Showcase results: Contribute to industry award entries, client case studies, and agency thought leadership.
- Continuous Professional Development
- Stay ahead of trends: Keep up with evolving trends in PR, journalism, search, AI, and audience behaviour, sharing relevant insights with the wider agency.
- Proactive learning: Attend industry conferences and complete leadership/PR training to continuously expand your skills.
- Agency advocacy: Contribute regularly to agency thought leadership, webinars, and industry events.
What We’re Looking For
- Proven Expertise: A solid background in Digital PR, earning top-tier coverage and building authoritative backlinks.
- Leadership & Coaching Skills: Experience in line management or mentoring, with a knack for empowering team members.
- Client-First Mindset: Strong presentation and relationship-building skills with a track record of managing retainers and budgets.
- Strategic Thinker: Analytical, creative, and comfortable using data, behavioural insights, and AI tools to shape campaign ideas.
- Collaborator: A team player who thrives in cross-discipline environments (SEO, Content, Creative, Paid).
- Adaptable & Results-Driven: Solution-oriented when faced with changing search landscapes or campaign challenges.
What Success Looks Like in This Role
- Campaign Impact: Delivering measurable coverage, brand authority, and link equity aligned with client KPIs.
- Thriving Relationships: Happy clients who see clear strategic value, leading to strong account retention and organic growth.
- Supported Team: Direct reports feel empowered, mentored, coached and clear on their career development pathways.
- Seamless Collaboration: Multi-discipline working enhances client results across the board.
The Packages
- Salary: £45k+ DOE
- Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
- Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
- Healthcare: Private Healthcare from Vitality.
- Breakfast Club and healthy snacks
- Weekly Wellbeing Sessions
- Access to trained Mental Health First Aiders (MHFA)
- Lunch & Learn and Brunch & Learn sessions
- Internal & External Training Opportunities
- Endometriosis Friendly Employer
- Work Anywhere policy
- Career Progression
Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).
Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Reflect Digital we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Digital PR Lead in Maidstone employer: Reflect Digital
Reflect Digital is an exceptional employer that fosters a culture of innovation and collaboration in the heart of Maidstone. With a hybrid work model, employees enjoy flexibility alongside competitive benefits and ample opportunities for professional growth. Join us to be part of a forward-thinking team that values strategic leadership and creativity in driving digital media success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Lead in Maidstone
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reflect Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reflect Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reflect Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reflect Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Lead in Maidstone
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reflect Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reflect Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reflect Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reflect Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reflect Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reflect Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
