At a Glance
- Tasks: Lead content strategy and delivery for diverse client accounts, blending creativity with data insights.
- Company: Join Reflect Digital, an award-winning digital marketing agency focused on customer-centric strategies.
- Benefits: Enjoy a competitive salary, flexible working hours, and generous annual leave.
- Other info: Be part of a supportive team culture that values continuous learning and career progression.
- Why this job: Make a real impact by crafting engaging content that drives growth for global brands.
- Qualifications: Experience in content marketing and SEO, with strong communication and analytical skills.
The predicted salary is between 36450 - 44550 £ per year.
Reflect Digital is the digital marketing agency your customers will thank you for hiring. We work closely with ambitious global brands and eCommerce businesses looking to elevate their marketing and move towards true customer centricity. We help these companies to unleash their digital performance and grow revenue by leveraging human insights and psychological nudges to optimise strategies.
About the Role
Are you a strategic thinker with a passion for creative storytelling, data-led insights, and human behaviour? We’re on the lookout for a Content Manager to take ownership of content strategy, planning, and delivery across a diverse portfolio of client accounts. In this role, you’ll blend search data, audience insights, and behavioural science to craft content strategies that boost organic visibility, drive engagement, and deliver tangible commercial impact.
What You’ll Be Doing
- High-Quality Execution & Hands-On Ownership
- End-to-end management: Oversee content creation from initial research, briefing, and ideation through to drafting, editing, approval, and publishing.
- Hands-on creation: Maintain a hands-on approach to key strategic deliverables, showcasing top-tier writing, storytelling, and editorial judgement.
- Maintain quality standards: Champion brand tone of voice, accessibility, consistency, source accuracy, and audience relevance across all client outputs.
- Quality assurance: Review and QA content created by team members, providing constructive feedback to maintain Reflect Digital’s best-in-class standards.
- Responsible AI integration: Use AI tools thoughtfully to support research, ideation, and production efficiency without sacrificing human creativity or accuracy.
- Workflow optimisation: Refine content processes, templates, and publishing workflows to boost productivity and maintain delivery standards across accounts.
- Collaborative Client Management & Account Growth
- Portfolio leadership: Own content delivery for your designated portfolio, managing budgets, scope, timelines, and campaign KPIs.
- Build trusted partnerships: Develop deep relationships with clients by understanding their business goals, audience motivations, and commercial challenges.
- Persuasive communication: Present strategies, campaign rationale, and performance updates clearly and confidently to key stakeholders.
- Commercial growth: Spot opportunities for integrated campaigns, new content formats, and upselling opportunities in collaboration with our Growth Managers.
- New business support: Help shape pitches, proposals, and deck materials to showcase the strength of Reflect Digital’s content offering.
- Data-Driven Strategy & Measurement
- Define success metrics: Work with SEO and Growth specialists to set meaningful KPIs aligned with wider business objectives (visibility, engagement, organic traffic, conversions).
- Monitor search evolution: Track performance across both traditional search engines and AI-powered search platforms.
- Turn data into action: Transform performance analytics and audience insights into actionable, clear recommendations that refine future strategy.
- Content optimisation: Identify underperforming assets and create refresh plans to improve relevance, visibility, and return on investment.
- Knowledge sharing: Share performance learnings and evidence-backed insights across the department to strengthen strategy across all accounts.
- Mentorship & Team Culture
- Support team growth: Mentor and coach junior colleagues, providing clear feedback to help them grow their skills, autonomy, and confidence.
- Cross-discipline synergy: Work closely with Digital PR, SEO, Behavioural Science, Creative, and Growth teams to build fully integrated digital strategies.
- Foster curiosity: Contribute to an ambitious, supportive team culture that values continuous learning and knowledge sharing.
What We’re Looking For
- Proven Content Expertise: Background in content marketing, content strategy, and SEO copywriting within an agency or fast-paced environment.
- Strategic & Analytical Mindset: Ability to convert audience data, search insights, and behavioural principles into effective multi-channel strategies.
- Commercial Acumen: Understanding of account profitability, scope management, upselling, and client retention.
- Strong Communicator: Excellent presentation, storytelling, and client management skills.
- Hands-On Craft: Strong editorial skills with meticulous attention to detail and high standards for brand voice and accuracy.
- Forward-Thinking: Adaptable and curious about evolving search behaviours, AI tools, social platforms, and new content formats.
What Success Looks Like in This Role
- Measurable Strategy: Content strategies that consistently achieve client targets across brand authority, organic visibility, and conversions.
- High Standards: Delivering high-performing, well-researched, and engaging content assets across every account.
- Strong Relationships: Clients trust your strategic counsel, leading to high retention and account growth.
- Integrated Campaigns: Seamless cross-department collaboration that brings out the best of our Digital PR, SEO, Creative, and Behavioural Science expertise.
- Empowered Team: Junior colleagues feel supported and guided in their ongoing professional development.
THE PACKAGE
- Salary: £35k+ DOE
- Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
- Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day and between Christmas and NY.
- Healthcare: Private Healthcare from Vitality.
- Breakfast Club and healthy snacks
- Weekly Wellbeing Sessions
- Access to trained Mental Health First Aiders (MHFA)
- Lunch & Learn and Brunch & Learn sessions
- Internal & External Training Opportunities
- Endometriosis Friendly Employer
- Work Anywhere policy
- Career Progression
- Agency Partnerships
Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team is happy to support any reasonable adjustments that are needed within the recruitment process, such as additional time or different application or interview formats. If we can do something to alter the recruitment process to better suit you, please let us know when you apply. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients.
Content Manager in Maidstone employer: Reflect Digital
Reflect Digital is an exceptional employer that fosters a culture of innovation and collaboration in the heart of Maidstone. With a hybrid work model, employees enjoy flexibility alongside competitive benefits and ample opportunities for professional growth. Join us to be part of a forward-thinking team that values strategic leadership and creativity in driving digital media success.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in Maidstone
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Reflect Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Reflect Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Reflect Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Reflect Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in Maidstone
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Reflect Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Reflect Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Reflect Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Reflect Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Reflect Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Reflect Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
