Marketing Manager - Reuters Events

Reuters Events is seeking a commercially minded and data‑driven Marketing Manager to lead the planning and execution of marketing campaigns across a portfolio of global conferences and content products. Reporting to the Senior Marketing Lead, this role is responsible for driving audience growth, lead generation, delegate acquisition and engagement among senior executive communities. The Marketing Manager will work cross‑functionally with product, sales, partnerships and operations teams to deliver high‑impact, multi‑channel campaigns that support business growth and strengthen Reuters Events’ market presence.

Responsibilities

• Develop and execute integrated marketing campaigns for Reuters Events conferences, digital content and related products.
• Drive delegate acquisition, audience growth and lead generation through targeted go‑to‑market strategies.
• Identify and implement innovative ways to reach senior executive audiences across key industry sectors.
• Build and manage channel, media and marketing partnerships to support event promotion and customer acquisition.
• Plan and deliver multi‑channel campaigns across email, web, content, paid media, partnerships and social channels.
• Monitor, analyse and optimise campaign performance using tools such as Google Analytics and Salesforce.
• Track key marketing KPIs and provide regular reporting and insight to stakeholders.
• Collaborate closely with internal teams including sales, content and event operations to ensure campaign alignment and commercial success.
• Support database growth, audience segmentation and targeted outreach initiatives.
• Ensure strong brand positioning and consistent messaging across all marketing activity.

Qualifications

• Proven ability to develop and execute B2B marketing campaigns and strategies, ideally within events, media or professional services.
• Strong background in campaign planning, demand generation and audience development.
• Experience delivering integrated marketing campaigns across multiple channels.
• Ability to use data and reporting to evaluate campaign performance and drive optimisation.
• Familiarity with platforms such as Google Analytics, Salesforce and email marketing systems.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Strong communication and stakeholder management skills.
• Commercially aware, proactive and comfortable working in a fast‑paced environment.

Preferred Experience

• Marketing to senior executive or C‑level audiences.
• Working with external partners, media partners or agencies.
• Understanding of lead generation and customer acquisition strategies in a B2B environment.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community or finding time to refresh and reset.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programmes and resources for mental, physical and financial wellbeing.
• Culture: Globally recognised, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance and more.
• Social Impact: Make an impact in our community with our Social Impact Institute. Employees receive two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social and Governance (ESG) initiatives.

Thomson Reuters is an Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.