Referment is working with an AI-powered B2B marketing technology company serving commercial teams that run account-based programmes across advertising, web experiences and sales activation.
This senior individual-contributor role owns the company’s narrative and turns customer, partner and practitioner insight into credible stories that support the go-to-market team. It is not a high-volume content-production position: the focus is on positioning, customer proof and ecosystem programmes, with production support available through external partners and AI tools.
The Role
- Own and evolve the positioning and messaging system, keeping the company’s story consistent across customer touchpoints.
- Build a repeatable customer-proof programme through interviews, case studies, references and evidence that helps prospects make decisions.
- Develop relationships with customers, partners, practitioners and industry experts, turning their insight into webinars, reports, podcasts and collaborative programmes.
- Partner with Product to translate launches and updates into clear stories that customers understand and Sales can use.
- Track organic and branded demand, share of voice, ecosystem participation, and adoption of proof assets across commercial teams.
- Use freelancers, agencies and AI tooling effectively while retaining editorial judgement and narrative quality.
What We’re Looking For
- Five to eight years in product marketing, customer marketing, editorial, content strategy or brand within B2B software.
- Strong writing and editing skills, with the ability to make complex positioning clear.
- Confidence interviewing customers and experts, building trust and spotting patterns across conversations.
- Experience taking stories from strategy and interview through drafting, publication and measurement.
- A collaborative approach spanning Product, Sales and Customer Success.
Experience with account-based marketing, demand generation or major marketing and CRM platforms would be useful. Familiarity with AI-assisted content workflows is also valuable.
This could suit a Senior Content Strategist, Customer Marketing lead or Product Marketing professional who is strongest at narrative, proof and ecosystem-led content rather than SEO volume.
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Senior Content Marketing Manager (C5DA097) employer: Referment
Referment is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Finance Director, you will not only lead the finance function but also play a pivotal role in shaping the company's growth trajectory, with ample opportunities for professional development and advancement. Located in a vibrant B2B technology hub, the company provides a supportive environment where your contributions are valued and rewarded.
