Marketing Lead (BB80844)

Referment is working with a fast-growing, regulator-authorised global payments business whose eWallet and payment products are used by consumers and more than a thousand brands worldwide. With offices in Belfast, Dublin and Malta, it combines fintech pace with financial-services discipline.

You will be the Marketing Lead in Belfast, reporting directly to the Chief Marketing Officer. This is a hands-on leadership role: you'll turn commercial and product priorities into clear marketing plans, then make sure they're delivered to a high standard, on time and with measurable outcomes. You'll work across the whole marketing engine — Acquisition, Retention, SEO, Design and UX — as well as Product, Commercial, Compliance and external partners, and you'll line-manage the Social Media Coordinator, setting direction and standards while they keep day-to-day publishing and community management.

The Role

• Lead integrated B2C and B2B campaigns end-to-end — from brief and budget through launch and review — covering product launches, promotions, corporate initiatives and partner activity, while keeping the brand consistent.
• Turn commercial and product priorities into propositions, messaging and delivery plans, coordinating campaign assets, web content and localisation with Design, UX, SEO and external suppliers.
• Build a planned B2B marketing programme with Commercial and Product: positioning, product launches, merchant communications, case studies, sales collateral and partner campaigns.
• Own the PR and corporate communications calendar, working with agencies on press releases, announcements and executive commentary, and support Legal and Compliance on sensitive or regulatory communications when needed.
• Set objectives and approve strategy for the Social Media Coordinator, and lead the company's awards programme.
• Own the integrated marketing calendar, budgets and supplier delivery, juggling concurrent projects with clear priorities and deadlines; set measures, report performance and feed the findings back into future work.

What We're Looking For

• At least five years across integrated marketing, brand, product marketing or campaigns, spanning both consumer and business audiences. Fintech, payments or broader financial services experience is preferred.
• Proven line-management experience and a track record of delivering multi-channel campaigns involving multiple stakeholders and approval stages.
• A good grasp of B2B product marketing and sales enablement, with strong writing and editing skills across consumer, business and corporate communications.
• Commercial confidence with budgets, performance reporting and campaign analysis.
• Working knowledge of CMS platforms such as WordPress and project-management tools; CRM familiarity is useful, and experience in a regulated environment is a plus.

Experience managing PR, external agencies and award submissions is highly desirable; event management is preferred but not essential.

This could suit a senior marketing manager or head of marketing from a payments, fintech or digital product business who wants genuine ownership of the full mix — brand, campaigns, PR and B2B — with direct exposure to the CMO and senior leadership.

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