Head of Sales (3439475)

Referment is working with an AI-powered B2B marketing technology company selling to mid-market and enterprise customers.

This Head of Sales role owns revenue and quota while remaining directly involved in major opportunities. You will lead, coach and hire Account Executives and Business Development Representatives, build a disciplined operating rhythm, and develop a repeatable outbound engine alongside an existing inbound motion. It is designed for a hands-on commercial leader who enjoys selling and building from the front.

The Role

• Own the revenue target, forecasting and overall sales execution.
• Lead and develop Account Executives and Business Development Representatives while continuing to close important deals personally.
• Build a repeatable outbound motion and work directly with the team on target accounts.
• Improve discovery, demonstrations, multi-threading and post-demo account execution for complex enterprise sales.
• Establish consistent forecasting, qualification and deal-review practices.
• Partner closely with Marketing on customer-profile expansion and account-based programmes.
• Hire and shape the sales organisation as the business scales.

What We’re Looking For

• Experience scaling B2B software revenue from early traction through a materially larger recurring-revenue base.
• A record of building and managing both closing and pipeline-generation teams.
• Strong personal experience selling to mid-market and enterprise customers.
• A hands-on approach: you are comfortable carrying a target, coaching live opportunities and creating pipeline with the team.
• Command of structured qualification, forecasting and complex multi-stakeholder deal execution.
• The judgement and resilience needed to build systems in an early-stage environment.

Knowledge of marketing technology, account-based marketing or sales technology would be helpful, but leadership of a comparable enterprise software motion is more important.

This could suit a hands-on Sales Director or VP Sales with genuine early-stage scaling experience who wants to combine leadership, hiring and strategic deal work.

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