B2B SaaS Marketing Leader (1F860EC)

Referment

Referment is working with… an early-stage B2B fintech business developing software that helps companies manage receivables, collections, payments and reconciliation more effectively. The product brings traditionally fragmented cash-management activity into one platform for finance teams.

The business is looking for a hands‑on marketing leader to build its demand-generation capability and create a repeatable engine for acquisition, conversion and customer growth. This is a broad role spanning strategy, experimentation, analytics, content and team leadership, with close collaboration across leadership, product and engineering.

The Role

• Build and lead a marketing team delivering multi-channel growth, demand-generation and lifecycle programmes.
• Own marketing performance across self-service acquisition, the sales funnel, customer growth and retention.
• Use data to develop, test and optimise messaging, content, design and campaigns across digital customer and prospect journeys.
• Work with leadership, product and engineering to improve online communication channels and align marketing activity with the product experience.
• Develop the marketing technology, analytics and measurement capability needed to support better growth decisions.
• Identify new acquisition channels, audiences and verticals, then turn successful experiments into repeatable programmes.
• Develop useful content for prospective and existing users across formats such as articles, webinars and reports.

What We’re Looking For

• At least three to five years’ B2B marketing experience in fintech, ecommerce or a relevant adjacent sector.
• Hands‑on demand‑generation and growth‑marketing experience within a B2B software business.
• Evidence of developing marketing strategy across more than one market, segment or product and managing performance against clear KPIs.
• A test‑and‑learn mindset, with the analytical judgement to prioritise experiments and improve campaigns through iteration.
• Strong cross‑functional influence and the confidence to contribute ideas directly with senior stakeholders.
• Experience managing, coaching and developing people while remaining willing to execute personally.

This could suit a Head of Growth, Head of Demand Generation or hands‑on Head of Marketing who has helped an early‑stage B2B SaaS company find repeatable acquisition channels and now wants ownership across the wider marketing funnel.

Referment