Head of Marketing

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Base pay range

This range is provided by Reelables. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Us

Reelables is a pioneer in the smart label industry, dedicated to transforming how products and items are tracked worldwide. We are rapidly expanding our business by advancing hardware manufacturing, enhancing software features, and growing our diverse customer base. Join us as we innovate and scale in this dynamic market.

About The Role

As Head of Marketing, you will lead and execute strategic marketing initiatives to drive customer acquisition and brand growth following recent funding. This role involves shaping Reelables\’ brand voice, establishing a strong presence at trade shows and industry conferences, and building a scalable marketing function that supports our expanding hardware and software offerings. You will collaborate closely with product, sales, and leadership teams to drive growth through strategic events, in‑person networking, and compelling messaging.

Responsibilities

• Develop and refine the overall marketing strategy to support business growth and customer acquisition
• Lead brand positioning, messaging, and voice to ensure consistent and compelling communication
• Drive growth initiatives across trade shows, conferences, industry events, and direct outreach to increase customer acquisition and brand visibility
• Oversee product marketing efforts including feature launches, customer feedback, and sales enablement
• Build brand awareness and trust through events, speaking engagements, and direct networking to establish Reelables as a thought leader in the smart label space
• Own website performance, analytics, and optimization to maximize conversion and SEO effectiveness
• Build and scale the marketing function, including working with freelancers and planning future hires
• Manage marketing budget, tools, and vendor relationships to ensure cost‑effective operations
• Collaborate cross‑functionally with product, sales, and leadership teams to align marketing efforts with company goals

Requirements

• Bachelor\’s degree in Marketing, Communications, Business, or a related field
• Proven experience in event marketing, including trade shows, conferences, and in‑person brand activations
• Strong skills in event strategy, trade show planning, attendee engagement, and lead capture/follow‑up processes
• Proficiency with analytics tools like GA4, event tracking platforms, and CRM systems to measure event ROI and attendee engagement
• Excellent copywriting and storytelling skills, with experience managing content strategy and social media channels
• Demonstrated ability to develop go‑to‑market strategies, customer segmentation, and sales enablement materials
• Familiarity with CRM systems (HubSpot, Salesforce) and marketing automation tools (Mailchimp, ActiveCampaign)
• Experience managing CMS platforms such as Webflow or WordPress, and basic design skills using Canva or Figma
• Strong cross‑functional collaboration and project management skills
• Data‑driven mindset with the ability to test, measure, and iterate marketing initiatives
• Adaptability and creativity to thrive in a fast‑paced, evolving startup environment
• Optional but valuable certifications: Google Ads/Analytics, HubSpot Inbound Marketing, Meta Blueprint, SEO certifications, and copywriting or UX writing courses

If you’re ready to lead marketing efforts at an innovative company shaping the future of smart labeling, we want to hear from you. Please send your resume and a brief cover letter to Joe Rinaldi at joe.rinaldi@reelables.com. Join Reelables and help us drive growth and build a dynamic marketing function from the ground up. Apply today!

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Manufacturing

Industries

Appliances, Electrical, and Electronics Manufacturing

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