Country Sales Manager in London

Country Sales Manager in London

London Full-Time 63000 - 77000 £ / year (est.) On-site
REEF GROUP | مجموعة ريف

At a Glance

  • Tasks: Lead sales growth and develop key customer relationships across the UK.
  • Company: Join Reef Group, a dynamic company expanding internationally.
  • Benefits: Competitive salary, career development, and a chance to shape the market.
  • Other info: Exciting opportunities for growth in a fast-paced environment.
  • Why this job: Be at the forefront of our UK expansion and make a real impact.
  • Qualifications: 7+ years in sales with strong leadership and market knowledge.

The predicted salary is between 63000 - 77000 £ per year.

  • Country Sales Manager – United Kingdom | Reef Group
  • Position Title: Country Sales Manager – United Kingdom
  • Job Type: Full-Time

About the Role

Reef Group is seeking an experienced and commercially driven Country Sales Manager to lead sales growth and market development across the United Kingdom.

The role will be responsible for building and executing the UK sales strategy, developing key customer and partner relationships, expanding sales channels, and driving sustainable revenue growth across the market.

The ideal candidate should have strong experience in sales leadership, business development, market expansion, and channel management, with a solid understanding of the UK retail and consumer landscape.

Arabic-speaking candidates are highly preferred, especially those with experience working with GCC or Middle Eastern companies and stakeholders.

Key Responsibilities

  • Develop and execute the sales strategy for the United Kingdom in alignment with Group objectives.
  • Lead revenue growth and ensure achievement of country sales targets.
  • Identify and develop new business opportunities, customers, distributors, retailers, and strategic partners.
  • Build and maintain strong relationships with key accounts, retail partners, distributors, landlords, and other commercial stakeholders.
  • Develop market-entry and expansion plans for new cities, channels, and customer segments.
  • Monitor sales performance, market trends, competitor activity, pricing, and customer behavior.
  • Lead commercial negotiations with key customers, distributors, and partners.
  • Manage sales forecasts, pipelines, budgets, and performance reporting.
  • Work closely with Marketing, Operations, Supply Chain, Finance, and regional teams.
  • Support product launches, promotional campaigns, and commercial initiatives in the UK market.
  • Identify performance gaps and implement corrective commercial actions.
  • Provide regular market intelligence and business updates to regional and Group management.
  • Support development of annual sales plans, commercial budgets, and growth priorities.
  • Ensure strong execution of company policies, pricing strategies, and commercial standards.
  • Build and develop local sales capabilities as the business expands.

Required Qualifications

  • Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
  • 7+ years of relevant experience in Sales, Business Development, Commercial Management, or a related area.
  • Proven experience leading sales growth in the UK market.
  • Strong understanding of local customers, retail channels, market dynamics, and commercial practices in the United Kingdom.
  • Experience within retail, beauty, fragrance, fashion, FMCG, consumer goods, or similar sectors is highly preferred.
  • Strong experience in key account management, channel development, and commercial negotiations.
  • Proven ability to achieve sales targets and develop new business opportunities.
  • Experience supporting market expansion or new market-entry initiatives is highly preferred.
  • Strong analytical, forecasting, negotiation, and stakeholder management skills.
  • Ability to work effectively in a dynamic, fast-paced, and growth-oriented environment.
  • Fluency in English is required.
  • Arabic language proficiency is highly preferred.
  • Previous experience working with GCC or Middle Eastern businesses is an advantage.
  • Candidates must have the legal right to work in the United Kingdom.

Why Join Us?

Join Reef Group during an exciting stage of international expansion.

As Country Sales Manager – United Kingdom, you will play a key role in building our commercial presence, developing strategic partnerships, and driving sustainable sales growth across the UK market.

Country Sales Manager in London employer: REEF GROUP | مجموعة ريف

REEF GROUP | مجموعة ريف is an attractive employer due to its commitment to employee development and a collaborative work culture. The company provides opportunities for career advancement and encourages employees to take on leadership roles. With a focus on strategic growth, employees can expect a rewarding career path.

REEF GROUP | مجموعة ريف

Contact Details:

REEF GROUP | مجموعة ريف Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Country Sales Manager in London

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Country Sales Manager at REEF GROUP | مجموعة ريف, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including REEF GROUP | مجموعة ريف. Tailor your message to explain why you’re drawn to them and how you can contribute as a Country Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Country Sales Manager in London

Sales Leadership
Business Development
Market Expansion
Channel Management
Key Account Management
Commercial Negotiations
Sales Strategy Development

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for REEF GROUP | مجموعة ريف:When writing your cover letter, make sure to tailor your message specifically for REEF GROUP | مجموعة ريف. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at REEF GROUP | مجموعة ريف

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show REEF GROUP | مجموعة ريف that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show REEF GROUP | مجموعة ريف that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with REEF GROUP | مجموعة ريف’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.