Country Sales Manager – United Kingdom | Reef Group
Position Title: Country Sales Manager – United Kingdom
Location: United Kingdom
Job Type: Full-Time
About the Role:
Reef Group is seeking an experienced and commercially driven Country Sales Manager to lead sales growth and market development across the United Kingdom.
The role will be responsible for building and executing the UK sales strategy, developing key customer and partner relationships, expanding sales channels, and driving sustainable revenue growth across the market.
The ideal candidate should have strong experience in sales leadership, business development, market expansion, and channel management, with a solid understanding of the UK retail and consumer landscape.
Arabic-speaking candidates are highly preferred, especially those with experience working with GCC or Middle Eastern companies and stakeholders.
Key Responsibilities:
- Develop and execute the sales strategy for the United Kingdom in alignment with Group objectives.
- Lead revenue growth and ensure achievement of country sales targets.
- Identify and develop new business opportunities, customers, distributors, retailers, and strategic partners.
- Build and maintain strong relationships with key accounts, retail partners, distributors, landlords, and other commercial stakeholders.
- Develop market-entry and expansion plans for new cities, channels, and customer segments.
- Monitor sales performance, market trends, competitor activity, pricing, and customer behavior.
- Lead commercial negotiations with key customers, distributors, and partners.
- Manage sales forecasts, pipelines, budgets, and performance reporting.
- Work closely with Marketing, Operations, Supply Chain, Finance, and regional teams.
- Support product launches, promotional campaigns, and commercial initiatives in the UK market.
- Identify performance gaps and implement corrective commercial actions.
- Provide regular market intelligence and business updates to regional and Group management.
- Support development of annual sales plans, commercial budgets, and growth priorities.
- Ensure strong execution of company policies, pricing strategies, and commercial standards.
- Build and develop local sales capabilities as the business expands.
Required Qualifications:
- Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
- 7+ years of relevant experience in Sales, Business Development, Commercial Management, or a related area.
- Proven experience leading sales growth in the UK market.
- Strong understanding of local customers, retail channels, market dynamics, and commercial practices in the United Kingdom.
- Experience within retail, beauty, fragrance, fashion, FMCG, consumer goods, or similar sectors is highly preferred.
- Strong experience in key account management, channel development, and commercial negotiations.
- Proven ability to achieve sales targets and develop new business opportunities.
- Experience supporting market expansion or new market-entry initiatives is highly preferred.
- Strong analytical, forecasting, negotiation, and stakeholder management skills.
- Ability to work effectively in a dynamic, fast-paced, and growth-oriented environment.
- Fluency in English is required.
- Arabic language proficiency is highly preferred.
- Previous experience working with GCC or Middle Eastern businesses is an advantage.
- Candidates must have the legal right to work in the United Kingdom.
Why Join Us?
Join Reef Group during an exciting stage of international expansion. As Country Sales Manager – United Kingdom, you will play a key role in building our commercial presence, developing strategic partnerships, and driving sustainable sales growth across the UK market.
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