At a Glance
- Tasks: Create and manage exciting marketing campaigns and events for regional programmes.
- Company: Join the West Midlands Growth Company, driving economic development in a vibrant region.
- Benefits: Enjoy 26 days holiday, a pension scheme, hybrid working, and health membership perks.
- Other info: Be part of an inclusive team that values diverse perspectives and backgrounds.
- Why this job: Make a real impact on your community while developing your marketing skills.
- Qualifications: Experience in marketing, events, or communications is essential; creativity is a must!
The predicted salary is between 30000 - 40000 £ per year.
Ready for Your Next Big Career Move?
We're looking for a creative and organised Programme Marketing Executive to join the West Midlands Growth Company and support the delivery of engaging marketing campaigns, events, and stakeholder communications across a range of regional programmes.
If you're passionate about marketing, events, digital content, and creating positive customer experiences, this could be the perfect opportunity for you.
Who are we?
The West Midlands Growth Company (WMGC) is the region’s economic development delivery organisation.
From April 2026, we will lead the delivery of regionally commissioned economic development activity aligned to the West Midlands Growth Plan, working in partnership with the West Midlands Combined Authority and local authorities.
We are building a sharper, business-focused organisation that attracts investment, supports high-growth companies and drives measurable economic impact.
If you want your work to shape how growth is delivered across one of the UK’s most important regions, this is your opportunity!
The Role
As our new Programme Marketing Executive, you'll play a key role in delivering marketing campaigns, coordinating events, managing digital content, and supporting stakeholder engagement activities across a portfolio of programmes.
Working closely with colleagues, partners, businesses, and suppliers, you'll help ensure programme activity is effectively promoted and delivers a first-class experience for participants.
This is an excellent opportunity for someone with experience in marketing, communications, events, or stakeholder engagement who is looking to develop their career within a fast-paced and impactful organisation.
You’ll Be Involved In
- Supporting the delivery of marketing campaigns and communications for regional programmes.
- Planning and coordinating events, webinars, workshops, and networking activities.
- Creating engaging content across digital and social media channels.
- Managing stakeholder communications and participant engagement activities.
- Supporting programme teams through effective administration, reporting, and CRM management.
- What You'll Be Doing
- Coordinating events, registrations, attendee communications, and event logistics.
- Creating and distributing marketing materials, social media content, and promotional campaigns.
- Updating website content and supporting digital marketing activities.
- Maintaining CRM systems, databases, and participant records.
- Producing reports, attendee data, and marketing performance information.
- Working with internal teams, partners, venues, and suppliers to maximise programme engagement.
- Providing high-quality administrative and customer support to programme stakeholders.
- What You'll Bring
Essential
- Experience in marketing, communications, events, stakeholder engagement, or business support.
- Experience planning and coordinating events, workshops, webinars, or networking activities.
- Strong written and verbal communication skills.
- Good understanding of digital marketing, social media, and website content management.
- Experience producing marketing materials and engaging content.
- Strong organisational skills with the ability to manage multiple priorities.
- Experience maintaining CRM systems, databases, or accurate records.
- Proficiency in Microsoft Office applications.
- A-Level qualification or equivalent experience.
Desirable
- Qualification in Marketing, Communications, Events Management, Business, or a related field.
- Experience using CRM systems, CMS platforms, Canva, or Adobe Creative Suite.
- Understanding of campaign performance reporting and social media analytics.
- Experience working within business support, economic development, public sector, or membership organisations.
- Experience supporting funded programmes, projects, or stakeholder engagement initiatives.
- Why You’ll Love Working Here
- 26 days holiday
- Company pension scheme including life assurance
- Hybrid working with 2 days in the office
- Cycle to work
- Simple Health employee membership scheme
- Equal Opportunities Statement
We’re an equal opportunities employer and welcome applicants from all backgrounds, experiences, and perspectives.
We’re committed to creating an inclusive environment where everyone can thrive.
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Programme Marketing Executive in Coventry employer: Reedglobal
The West Midlands Growth Company is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. With opportunities for professional growth and the flexibility of hybrid working, employees can enjoy a healthy work-life balance while making a significant impact on regional development. The company values its team members, providing 26 days of holiday and a supportive environment to engage with influential leaders in the business community.
