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- Tasks: Lead the development of High Value Visitor strategies for RX UK's events.
- Company: RX is a global leader in events, hosting around 350 events annually across 25 countries.
- Benefits: Join a diverse team and contribute to innovative visitor experiences in a dynamic environment.
- Why this job: This role offers a chance to shape visitor engagement and enhance event experiences on a global scale.
- Qualifications: Experience in premium products, customer loyalty, and event strategy is essential.
- Other info: Rosi Viljoen brings over 20 years of expertise from American Express to drive this initiative.
The predicted salary is between 43200 - 72000 £ per year.
RX UK Appoints Rosi Viljoen as Head of Visitor Strategy to Drive High-Value Visitor Engagement Across All Events
London, 12 September 2024: Today RX UK announces the appointment of Rosi Viljoen as Head of Visitor Strategy. This newly created role will develop High Value Visitor (HVV) strategies and activations across all of RX UK’s events.
Rosi will initially focus on RX Hosted Buyer teams, eventually expanding her efforts to encompass all show portfolios. Under her leadership, the Buyer team will report directly to her, enhancing RX’s visitor experience across all events.
Rosi brings a wealth of experience to RX, having spent over 20 years at American Express in various roles within the premium product benefit and loyalty space. During her time there she worked in various departments including marketing and communications, new business development, and global partnership management. She was instrumental in developing and implementing luxury travel and lifestyle programmes and customer loyalty strategies.
For the past five years, Rosi has worked as a freelance consultant, leading projects such as the go-to-market strategy for the launch of a digital incubator at The University of Kingston, managing a global digital transformation strategy for the American Express corporate card, and contracting for ILTM in a marketing and communications capacity.
Kerry Prince, Managing Director at RX UK, remarked, “We are excited to welcome Rosi to our team. Her extensive background in premium products and customer loyalty is invaluable as we strive to enhance our visitor strategy. I have no doubt that her leadership will drive remarkable growth and engagement across all our events.”
Rosi Viljoen added, “I am thrilled to join RX and to work collaboratively with such a talented team. My passion lies in creating exceptional visitor experiences, and I look forward to bringing innovative strategies to life that will not only attract high-value visitors but also elevate the overall RX event experience and build our customers’ businesses.”
ENDS
About Rosi Viljoen:
For more information about Rosi, please visit her LinkedIn profile here.
About RX:
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to foster growth for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. Committed to fostering an inclusive work environment, RX empowers businesses through data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit
About RELX:
RELX is a global provider of information-based analytics and decision tools for professional and business customers, serving clients in over 180 countries with offices in approximately 40 countries. With over 36,000 employees, RELX PLC, the parent company, is publicly traded on the London, Amsterdam, and New York stock exchanges under the ticker symbols: London: REL; Amsterdam: REN; New York: RELX. For the latest market capitalization information, please visit
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RX UK Appoints Rosi Viljoen as Head of Visitor Strategy to Drive High-Value Visitor Engagement [...] employer: Reedexpo
Contact Detail:
Reedexpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land RX UK Appoints Rosi Viljoen as Head of Visitor Strategy to Drive High-Value Visitor Engagement [...]
✨Tip Number 1
Familiarize yourself with RX UK's events and their target audience. Understanding the specific needs and preferences of high-value visitors will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the events and exhibitions industry, especially those who have experience in visitor engagement strategies. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in customer loyalty and premium product benefits. Being knowledgeable about current market dynamics will allow you to discuss innovative strategies that could enhance RX's visitor experience.
✨Tip Number 4
Prepare to showcase your past experiences in developing successful visitor engagement strategies. Highlight specific projects where you drove growth and engagement, as this aligns closely with the responsibilities of the Head of Visitor Strategy role.
We think you need these skills to ace RX UK Appoints Rosi Viljoen as Head of Visitor Strategy to Drive High-Value Visitor Engagement [...]
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Head of Visitor Strategy position. Understand the key responsibilities and required skills, especially those related to visitor engagement and strategy development.
Highlight Relevant Experience: In your application, emphasize your experience in visitor engagement, customer loyalty, and event management. Use specific examples from your past roles that demonstrate your ability to drive high-value visitor strategies.
Showcase Your Passion: Express your enthusiasm for creating exceptional visitor experiences. Share any innovative strategies you have implemented in previous roles that align with RX UK's goals.
Tailor Your CV and Cover Letter: Customize your CV and cover letter to reflect the language and values of RX UK. Make sure to address how your background aligns with their mission of enhancing visitor experiences across events.
How to prepare for a job interview at Reedexpo
✨Show Your Passion for Visitor Experience
Make sure to express your enthusiasm for creating exceptional visitor experiences. Share specific examples from your past roles where you successfully enhanced customer engagement or loyalty.
✨Highlight Relevant Experience
Discuss your background in premium products and customer loyalty strategies. Be prepared to talk about how your previous roles have equipped you with the skills necessary to develop High Value Visitor strategies.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and implementing strategies. Think of examples where you led projects that required innovative thinking and collaboration, especially in marketing and communications.
✨Research RX and Its Events
Familiarize yourself with RX's events and their target audiences. Understanding the company's mission and how they leverage data and technology will help you align your answers with their goals during the interview.
