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- Tasks: Lead the go-to-market strategy for digital products and drive cross-functional sales success.
- Company: Join RX Global, a leader in events and exhibitions with a focus on innovation.
- Benefits: Enjoy generous holidays, health benefits, wellbeing programs, and professional development opportunities.
- Why this job: Make an impact by shaping the future of digital products in a dynamic environment.
- Qualifications: Experience in GTM or product marketing, strong communication, and project management skills.
- Other info: Embrace a culture of inclusivity and continuous learning while working globally.
The predicted salary is between 36000 - 60000 £ per year.
Do you enjoy supporting our Go-To-Market strategy to drive growth? Do you enjoy leading cross-functional sales teams to deliver success?
About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the role
The Go-to-Market (GTM) Manager, Digital Products, will lead the end-to-end GTM strategy for RX’s digital product portfolio. Reporting to the Director of Digital Commercial Strategy & Enablement, this role acts as the voice to our customer about the digital portfolio proposition through GTM channels. Focusing on ensuring sales readiness and GTM effectiveness by partnering with Business Units (BUs) across marketing, sales, and customer success, while bringing back local go-to-market challenges and blockers to the team to inform asset roadmap and proposition development. This is a specialist role focused exclusively on the go-to-market of digital products and will be responsible for ensuring all assets and enablement are in place to take digital products to market successfully.
Responsibilities
- Champion of the voice to the customer across go-to-market channels and product experiences, while owning and evolving product propositions for both internal and external audiences.
- Partner with local GTM teams (marketing, sales, customer success) to drive best-in-class GTM for digital products, ensuring consistent adoption of GTM best practices, and engagement in sales readiness and sales enablement initiatives.
- Collaborate with Product and UX teams to ensure consistent customer messaging.
- Identify and communicate GTM challenges from local markets to inform product development.
- Lead the execution of GTM strategies aligned with business unit goals.
- Build strong partnerships with global sales, marketing, and customer success teams.
- Support the Head of Performance Optimisation by capturing and scaling GTM best practices.
- Deliver sales enablement tools and training to support product launches and adoption.
Requirements
- Demonstrated experience in GTM or product marketing, ideally in a global B2B setting.
- Understanding of portfolio marketing and regional market dynamics.
- Experience supporting sales enablement and readiness for digital products.
- Strong communication and stakeholder engagement skills.
- Ability to translate technical product details into clear, customer-focused messaging.
- Proficient in data analysis to assess GTM effectiveness and drive improvements.
- Skilled in project management, prioritisation, and cross-functional collaboration.
- Committed to inclusive practices and continuous learning.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
For more information, visit www.rxglobal.com
Go-to-market (GTM) Manager, Digital Products in Richmond employer: Reedexpo
Contact Detail:
Reedexpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-to-market (GTM) Manager, Digital Products in Richmond
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to go-to-market strategies. This is your chance to shine and demonstrate how you can add value to the team at RX Global.
✨Tip Number 3
Prepare for interviews by researching RX Global’s digital products and their market positioning. Be ready to discuss how your experience aligns with their goals and how you can contribute to their GTM strategy. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the RX Global team. Let’s get you that dream job!
We think you need these skills to ace Go-to-market (GTM) Manager, Digital Products in Richmond
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in GTM and product marketing. We want to see how your skills align with our digital products and the specific challenges we face.
Showcase Your Communication Skills: Since this role involves a lot of stakeholder engagement, demonstrate your strong communication abilities. Use clear, concise language and provide examples of how you've effectively communicated complex ideas in the past.
Highlight Your Collaborative Spirit: We love teamwork! Share instances where you've successfully collaborated with cross-functional teams. This will show us that you can partner effectively with marketing, sales, and customer success to drive GTM strategies.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity in our digital products team.
How to prepare for a job interview at Reedexpo
✨Know Your GTM Strategy
Before the interview, make sure you understand the company's go-to-market strategy for digital products. Familiarise yourself with their current offerings and think about how you can contribute to enhancing their GTM effectiveness. This will show your genuine interest and help you articulate your ideas clearly.
✨Showcase Cross-Functional Collaboration
Since this role involves working with various teams like marketing, sales, and customer success, be prepared to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully partnered with different departments to drive results, as this will highlight your teamwork skills.
✨Prepare for Data-Driven Discussions
As a GTM Manager, you'll need to analyse data to assess effectiveness. Brush up on your data analysis skills and be ready to discuss how you've used data to inform decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Communicate Clearly and Confidently
This role requires translating technical product details into customer-focused messaging. Practice explaining complex concepts in simple terms, as this will demonstrate your communication skills. During the interview, be confident in your delivery and ensure your passion for the role shines through.
