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- Tasks: Lead the go-to-market strategy for digital products and drive cross-functional sales success.
- Company: Join RX Global, a leader in events and exhibitions with a focus on innovation.
- Benefits: Enjoy generous holidays, health benefits, and wellbeing programs to support your work-life balance.
- Why this job: Make an impact by shaping digital product strategies and enhancing customer experiences.
- Qualifications: Experience in GTM or product marketing, strong communication, and project management skills.
- Other info: Dynamic environment with opportunities for learning, development, and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
Do you enjoy supporting our Go-To-Market strategy to drive growth? Do you enjoy leading cross-functional sales teams to deliver success?
About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.
About the role
The Go-to-Market (GTM) Manager, Digital Products, will lead the end-to-end GTM strategy for RX's digital product portfolio. Reporting to the Director of Digital Commercial Strategy & Enablement, this role acts as the voice to our customer about the digital portfolio proposition through GTM channels. Focusing on ensuring sales readiness and GTM effectiveness by partnering with Business Units (BUs) across marketing, sales, and customer success, while bringing back local go-to-market challenges and blockers to the team to inform asset roadmap and proposition development. This is a specialist role focused exclusively on the go-to-market of digital products and will be responsible for ensuring all assets and enablement are in place to take digital products to market successfully.
Responsibilities
- Champion of the voice to the customer across go-to-market channels and product experiences, while owning and evolving product propositions for both internal and external audiences.
- Partner with local GTM teams (marketing, sales, customer success) to drive best-in-class GTM for digital products, ensuring consistent adoption of GTM best practices, and engagement in sales readiness and sales enablement initiatives.
- Collaborate with Product and UX teams to ensure consistent customer messaging.
- Identify and communicate GTM challenges from local markets to inform product development.
- Lead the execution of GTM strategies aligned with business unit goals.
- Build strong partnerships with global sales, marketing, and customer success teams.
- Support the Head of Performance Optimisation by capturing and scaling GTM best practices.
- Deliver sales enablement tools and training to support product launches and adoption.
Requirements
- Demonstrated experience in GTM or product marketing, ideally in a global B2B setting.
- Understanding of portfolio marketing and regional market dynamics.
- Experience supporting sales enablement and readiness for digital products.
- Strong communication and stakeholder engagement skills.
- Ability to translate technical product details into clear, customer-focused messaging.
- Proficient in data analysis to assess GTM effectiveness and drive improvements.
- Skilled in project management, prioritisation, and cross-functional collaboration.
- Committed to inclusive practices and continuous learning.
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Health screening, eye care vouchers and private medical benefits
- Wellbeing programs
- Life assurance
- Access to a competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel Season ticket loan
- Electric Vehicle Scheme
- Optional Dental Insurance
- Maternity, paternity and shared parental leave
- Employee Assistance Programme
- Access to emergency care for both the elderly and children
- RECARES days, giving you time to support the charities and causes that matter to you
- Access to employee resource groups with dedicated time to volunteer
- Access to extensive learning and development resources
- Access to employee discounts scheme via Perks at Work
About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Go-to-market (GTM) Manager, Digital Products employer: Reedexpo
Contact Detail:
Reedexpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-to-market (GTM) Manager, Digital Products
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand RX Global’s mission and how your role as a GTM Manager fits into their strategy. This will help you articulate how you can contribute to their goals during the interview.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience in GTM and product marketing clearly and confidently. Use examples that showcase your skills in sales enablement and cross-functional collaboration to impress the interviewers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the RX Global team. Let’s get you that dream job!
We think you need these skills to ace Go-to-market (GTM) Manager, Digital Products
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Manager role. Highlight your experience in go-to-market strategies and digital products, showing us how you can drive growth and success.
Showcase Your Communication Skills: Since this role involves a lot of collaboration, emphasise your strong communication skills. Share examples of how you've effectively engaged with stakeholders and translated technical details into customer-friendly messaging.
Demonstrate Your Analytical Skills: We love data-driven decision-making! Include any experience you have with data analysis that helped improve GTM effectiveness. This will show us you're not just about strategy but also about results.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Reedexpo
✨Know Your GTM Strategy
Before the interview, make sure you understand the fundamentals of Go-to-Market strategies, especially in the context of digital products. Familiarise yourself with RX Global's approach and be ready to discuss how your experience aligns with their goals.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with various teams like marketing, sales, and customer success. Prepare examples that demonstrate your ability to lead cross-functional initiatives and how you've successfully driven GTM effectiveness in previous roles.
✨Communicate Clearly and Effectively
Since this role requires translating technical product details into customer-focused messaging, practice articulating complex ideas simply. Use examples from your past work to illustrate how you've effectively communicated with stakeholders.
✨Prepare for Data-Driven Discussions
Be ready to discuss how you've used data analysis to assess GTM effectiveness. Think of specific metrics or KPIs you've tracked in previous roles and how they informed your strategies. This will show your analytical skills and commitment to continuous improvement.
