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- Tasks: Lead a major digital marketing transformation project and oversee website redevelopment.
- Company: Join a forward-thinking organisation in North Wales focused on digital innovation.
- Benefits: Competitive salary, part-time hours, and the chance to shape marketing strategies.
- Why this job: Make a real impact by driving digital change and leading a dynamic marketing team.
- Qualifications: Proven digital marketing leadership and experience with complex projects required.
- Other info: Flexible working environment with opportunities for professional growth.
The predicted salary is between 45000 - 45000 £ per year.
We are seeking an experienced Senior Digital Marketing Leader to lead a major digital and marketing transformation project. This role is ideal for someone who combines strategic vision with hands-on delivery, excellent stakeholder engagement, and confident leadership.
Key Responsibilities
- Lead the website redevelopment, including structure, content, and user experience.
- Oversee CRM integration and ensure seamless alignment with marketing activity.
- Develop and implement social media strategy, branding, and team training.
- Establish and manage analytics, reporting dashboards, and KPI tracking tools.
- Coordinate internal contributions (content, data, approvals) to meet project deadlines.
- Lead, manage, and drive all project activity end-to-end.
- Manage timelines, budgets, KPIs, and internal/external stakeholders.
- Translate consultancy recommendations into clear, actionable implementation.
- Strengthen marketing team capability and embed sustainable processes.
- Ensure clear communication and alignment across all teams and stakeholders.
- Foster a culture of storytelling, content creation, and strong marketing engagement.
- Line manage a small marketing team.
Skills & Experience Required
- Proven digital marketing leadership experience.
- Demonstrable success delivering complex marketing or transformation projects.
- Strong strategic, analytical, and organisational skills.
- Ability to build trust, influence stakeholders, and drive accountability.
- Confident managing external partners, agencies, and budgets.
- Broad digital and traditional marketing knowledge across multiple channels.
- Experience setting, tracking, and delivering against KPIs.
- Experience in the education sector (desirable).
- Experience with digital transformation, website redevelopment, or re-platforming.
- Strong experience working with CRM systems and marketing analytics tools.
Strategic Marketing Project Lead in Stoke-on-Trent employer: Reed
Contact Detail:
Reed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Marketing Project Lead in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who have experience with transformation projects. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past projects, especially those involving website redevelopment and CRM integration. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to share specific examples of how you've led teams and managed complex projects. We want to hear about your successes and how you overcame challenges!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Strategic Marketing Project Lead in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Strategic Marketing Project Lead. Highlight your digital marketing leadership experience and any successful projects you've delivered that align with our needs.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic vision and hands-on delivery skills. Don’t forget to mention how you can strengthen our marketing team and drive engagement.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to manage timelines, budgets, and KPIs. We love numbers, so if you can quantify your success, do it!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Reed
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Be ready to discuss your previous experiences with website redevelopment, CRM integration, and social media strategies. This will show that you’re not just a leader but also someone who understands the nitty-gritty of the role.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed complex marketing projects in the past. Highlight your ability to manage timelines, budgets, and KPIs. Use specific metrics to demonstrate your success and how you’ve driven accountability among stakeholders.
✨Engage with Stakeholders
Think about how you can build trust and influence during the interview. Prepare to discuss your approach to stakeholder engagement and how you’ve fostered collaboration in previous roles. This is key for a position that requires clear communication across teams.
✨Demonstrate Your Leadership Style
Be ready to talk about your leadership experience, especially in managing a small team. Share how you’ve developed team capabilities and embedded sustainable processes. This will help the interviewers see how you can strengthen their marketing team.