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- Tasks: Lead and develop marketing strategies to enhance school engagement and profile.
- Company: Join a vibrant independent school in West London focused on community and excellence.
- Benefits: Enjoy a competitive salary, great benefits, and opportunities for professional growth.
- Why this job: Make a real impact on the school's reputation while working in a creative environment.
- Qualifications: Degree in Marketing; experience in marketing and communications, especially in education.
- Other info: Be part of a dynamic team and contribute to the school's extra-curricular life.
The predicted salary is between 34000 - 42000 £ per year.
Annual Salary: £40,000-£50,000 + great benefits
Location: West London
Job Type: Full-time, Permanent
We are seeking a Marketing and Communications Manager to lead and develop our comprehensive marketing and communications strategy. This role is integral to enhancing our school's profile and engagement with the community, ensuring alignment with our ethos and strategic goals.
Day-to-day of the role:
- Develop and deliver the annual marketing and communication strategy and budget in collaboration with the Head and Bursar.
- Monitor and report on KPIs using tools like Google Analytics and social media statistics, producing detailed reports on activities.
- Manage key digital metrics to inform future marketing activities and reach new customer segments.
- Analyse enquiry and admissions figures to inform and develop marketing strategies.
- Oversee the school’s survey and research plans, including gathering non-joiner information to drive admissions improvements.
- Implement marketing strategies through advertising, campaigns, and managing SEO and PPC campaigns with an agency.
- Manage the school and Sports Ground websites, ensuring content, style management, and design are up to standard.
- Oversee and develop the school’s social media presence and paid campaigns.
- Develop and lead public relations strategies, maintaining relationships with key press contacts and stakeholders.
- Organise and participate in open mornings and school tours to ensure prospective pupils and their parents have a positive experience.
Required Skills & Qualifications:
- Degree in Marketing or a related field.
- Proven experience in marketing and communications, preferably within the independent school sector.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, social media, CRM, and CMS.
- Excellent communication and presentation skills.
- Strong project management skills and the ability to work under pressure.
- Proficiency in Adobe Creative Suite and Canva.
- Ability to uphold the ethos and aims of the school and contribute to the extra-curricular life of the school.
To apply for this Marketing and Communications Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this position.
Marketing Communications Manager employer: Reed
Contact Detail:
Reed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager
✨Tip Number 1
Familiarise yourself with the school's ethos and strategic goals. Understanding their mission will help you tailor your approach during interviews and discussions, showing that you're genuinely aligned with their values.
✨Tip Number 2
Prepare to discuss specific marketing strategies you've implemented in the past, especially those that involved digital tools like Google Analytics or social media. Highlighting measurable outcomes from your previous roles can set you apart.
✨Tip Number 3
Network with professionals in the independent school sector. Attend relevant events or engage on platforms like LinkedIn to connect with current employees or industry experts who can provide insights into the school's culture and expectations.
✨Tip Number 4
Showcase your creativity by preparing a mock marketing campaign for the school. This could be a great conversation starter during your interview and demonstrates your proactive approach and understanding of their needs.
We think you need these skills to ace Marketing Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, especially within the education sector. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about this position and how your skills align with the school's ethos and strategic goals. Provide specific examples of past achievements that relate to the responsibilities outlined in the job description.
Showcase Digital Skills: Emphasise your proficiency in digital marketing tools such as Google Analytics, social media platforms, and Adobe Creative Suite. Mention any successful campaigns you've managed or contributed to, highlighting measurable outcomes.
Proofread and Edit: Before submitting your application, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Reed
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as Google Analytics and social media statistics. Be prepared to discuss how you've used these tools in past roles to drive marketing strategies.
✨Showcase Your Communication Skills
As a Marketing Communications Manager, strong communication is crucial. Practice articulating your thoughts clearly and confidently, and be ready to provide examples of how you've effectively communicated with various stakeholders in previous positions.
✨Demonstrate Your Digital Savvy
Highlight your experience with digital marketing tools and platforms. Be specific about your proficiency in SEO, PPC campaigns, and content management systems, and share any successful campaigns you've managed.
✨Align with the School's Ethos
Research the school’s values and ethos thoroughly. During the interview, express how your personal values align with theirs and how you can contribute to their community, both in marketing efforts and extracurricular activities.
