At a Glance
- Tasks: Manage and optimise Amazon advertising campaigns to drive revenue growth.
- Company: Join a successful retail brand making waves in the e-commerce space.
- Benefits: Enjoy a competitive salary, hybrid working, and a training budget.
- Other info: Flexible hours and access to top-tier ad and analytics platforms.
- Why this job: Be part of a dynamic team focused on innovation and measurable impact.
- Qualifications: 2-4 years of Amazon Ads experience is essential; analytical skills are a must.
The predicted salary is between 39000 - 52000 £ per year.
E-Commerce Amazon Advertising Manager
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
- Location: Liverpool - Hybrid
- Competitive Salary £45k-£50k (depending on experience) + Bonus
This is a great opportunity for an experienced E-Commerce Amazon Advertising Manager to own and scale the Amazon advertising program end-to-end. Working for a successful retail brand, this role will involve planning, building, and optimising various Amazon ad formats to drive profitable revenue and improve key metrics such as traffic, conversion, TACOS/ROAS, and BSR. You will leverage testing and automation to deliver measurable improvements across product listings.
Reporting into Head of Digital.
Day-to-Day Responsibilities:
Strategy & Planning
- Build ASIN/category media plans with clear TACoS/ROAS and contribution margin targets.
- Forecast demand with Supply Chain to prevent out-of-stock situations during scaling and promotions.
- Collaborate with Marketplace/Content teams on listing SEO, images, A+, and Stores to enhance CVR.
Campaign Management (Amazon Primary)
- Create and manage SP/SB/SD structures including match types, portfolios, and placement adjustments.
- Implement dayparting, budget pacing, and placement multipliers using platforms like Kapoq, Perpetua, Pacvue, and Teikametrics.
- Harvest search terms and ASINs; maintain negative lists.
- Coordinate promotional activities such as vouchers, coupons, and Store updates with media bursts.
Optimisation & Experimentation
- Continuously optimise bids and budgets; refine queries, placements, and audiences.
- Conduct A/B testing for creative assets, headlines, and Store pages.
- Focus on improving rank on priority queries while maintaining efficiency.
Measurement & Reporting
- Develop weekly dashboards to track Sessions, Unit Session %, CVR, BSR, Share of Voice, ROAS/TACOS, and Profit per SKU.
- Link ad performance directly to P&L components like COGS, fees, and returns.
- Present actionable insights and recommendations to stakeholders.
Compliance & Cross-Functional
- Ensure adherence to Amazon advertising and content policies.
- Work closely with Customer Service and Operations to address issues impacting CVR.
Required Experience & Skills:
- 2-4 years’ experience with Amazon Ads is essential (SP/SB/SD; DSP is a plus).
- Demonstrated ability to deliver revenue growth at target TACOS/ROAS and improve BSR.
- Proficiency in campaign management tools and rank/SEO tools such as Kapoq, Perpetua, Pacvue, Teikametrics, DataHawk, and Helium 10.
- Strong skills in Excel/Sheets (pivots/lookups) and familiarity with BI tools (Looker, Power BI).
- Analytical communicator with the ability to turn data into actionable insights.
- Experience working for an Amazon Agency, retailer, or amazon seller would be preferred
What We Offer:
- Competitive Salary – Negotiable, depending on experience
- Hybrid working – flexible hours
- Training budget and access to leading marketplace ad and analytics platforms.
E-Commerce Amazon Advertising Manager in Liverpool employer: Reed
Join a dynamic retail brand in Liverpool as an E-Commerce Amazon Advertising Manager, where you will have the opportunity to lead and scale innovative advertising strategies in a supportive hybrid work environment. With a competitive salary and a commitment to employee growth through training budgets and access to cutting-edge tools, this role offers a unique chance to make a significant impact while enjoying a collaborative and flexible work culture.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Amazon Advertising Manager in Liverpool
✨Tip Number 1
Familiarise yourself with the latest trends in Amazon advertising. Understanding the nuances of SP, SB, and SD campaigns will give you an edge during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in previous roles. Be ready to discuss specific metrics like TACOS and ROAS that you've improved.
✨Tip Number 3
Network with professionals in the e-commerce space, especially those who have experience with Amazon Ads. Engaging with industry peers can provide insights and potentially valuable connections.
✨Tip Number 4
Prepare to discuss your experience with campaign management tools like Kapoq and Perpetua. Being able to articulate how you've leveraged these tools for optimisation will demonstrate your hands-on expertise.
We think you need these skills to ace E-Commerce Amazon Advertising Manager in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in Amazon advertising. Focus on specific achievements related to TACOS, ROAS, and BSR improvements, as these are key metrics for the role.
Craft a Compelling Cover Letter:In your cover letter, express your passion for e-commerce and Amazon advertising. Mention your familiarity with tools like Kapoq and Perpetua, and how you’ve successfully managed campaigns in the past.
Showcase Analytical Skills:Since the role requires strong analytical skills, include examples of how you've used data to drive decisions. Discuss any dashboards or reports you've created to track performance metrics.
Highlight Collaboration Experience:Emphasise your ability to work cross-functionally. Provide examples of how you've collaborated with content teams or supply chain to enhance product listings and prevent stock issues.
How to prepare for a job interview at Reed
✨Know Your Amazon Advertising Inside Out
Make sure you have a solid understanding of Amazon advertising formats like Sponsored Products, Sponsored Brands, and Sponsored Display. Be prepared to discuss your experience with these formats and how you've successfully managed campaigns in the past.
✨Showcase Your Analytical Skills
Since the role requires turning data into actionable insights, come ready with examples of how you've used analytics tools to drive decisions. Highlight your proficiency in Excel and any BI tools you've worked with, as this will demonstrate your ability to manage and interpret data effectively.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as optimising a poorly performing campaign or forecasting demand. Think through your past experiences and be ready to explain your thought process and the outcomes of your actions.
✨Understand the Brand and Its Market
Research the retail brand you'll be working for and understand its position in the market. Familiarise yourself with their products, target audience, and competitors. This knowledge will help you tailor your responses and show your genuine interest in the role.
