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For Companies At a Glance
- Tasks: Manage digital marketing strategies and create engaging online content.
- Company: Join a leading B2B business in Warrington, known for innovation and growth.
- Benefits: Enjoy flexible hours, hybrid work, 25 days holiday, and a competitive salary.
- Why this job: Be part of a dynamic team, drive customer engagement, and make a real impact.
- Qualifications: 2+ years in digital marketing, preferably in a B2B setting, with strong content skills.
- Other info: Opportunity to attend trade events and collaborate with third-party agencies.
The predicted salary is between 24000 - 36000 £ per year.
My client, a market leader B2B business based in Warrington is looking to recruit an experienced Part Time Digital Marketing Manager to work alongside the Sales Director in promoting their product range online. This role is hybrid, with 1 day in the office with the team.
Key Responsibilities:
- Managing third party agency relationship with SEO and Paid Ads
- Support the implementation of a new CRM system to support email campaigns, to increase customer awareness
- Create compelling online content across social media channels, paid ads, and email campaigns to drive customer engagement
- Monitor campaign performance, compile reports, and make data-driven recommendations for optimisation.
- Attend one main trade event mainly in London, compiling marketing literature and customer engagement initiatives
- Ensure brand messaging is consistent across all channels and aligns with product value propositions
- Support sales teams with case studies/testimonials, and marketing collateral to drive conversions
- Implement strategies for SEO/SEM, paid ads, content marketing, and lead nurturing to grow and retain the customer base
- Develop and deliver product-related communications for internal teams to ensure alignment within the business
- Lead generation – regular email campaigns, updating customer database looking at ROI, making recommendations
Skills Required:
- Must have minimum 2 years + digital marketing experience
- Experience of working in a similar marketing/digital role, preferably within a B2B environment
- Possess some offline marketing experience
- Experience of working with Third party agencies
- Ability to plan and execute email campaigns across multiple online channels
- Good content writing skills
- An understanding of market trends, customer insights, and competitive analysis
- Excellent written and verbal communication with a keen eye for detail
- A good team player who thrives in a fast-paced environment
Company Benefits:
- Salary up to £30k – depending on experience
- 20 hours per week, flexible on days & times
- Hybrid working, preferably 1 day in office
- 25 days holiday pro rata, plus bank holidays
- Car park
- Laptop/mobile
- Pension
Digital Marketing Manager employer: Reed
Contact Detail:
Reed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network with professionals in the B2B digital marketing space, especially those who have experience with SEO and paid ads. Attend local industry events or webinars to connect with potential colleagues and learn more about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific CRM systems that are popular in the B2B sector. Being knowledgeable about these tools can give you an edge during discussions with the Sales Director and show your proactive approach.
✨Tip Number 3
Prepare to discuss your previous experiences with third-party agencies. Highlight any successful campaigns you've managed and be ready to share insights on how you optimised performance through data analysis.
✨Tip Number 4
Showcase your content creation skills by developing a portfolio of your work. Include examples of social media posts, email campaigns, and any other relevant materials that demonstrate your ability to engage customers effectively.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in B2B environments. Include specific examples of campaigns you've managed and the results achieved to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities listed, such as managing third-party agencies and creating engaging online content.
Showcase Relevant Skills: Emphasise your experience with SEO, SEM, and email campaigns. Provide examples of how you've used data to optimise campaigns and drive customer engagement, as these are key aspects of the role.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A keen eye for detail is crucial in digital marketing, so make sure your application reflects that.
How to prepare for a job interview at Reed
✨Showcase Your Digital Marketing Experience
Make sure to highlight your previous digital marketing roles, especially in B2B environments. Discuss specific campaigns you've managed, focusing on your contributions and the results achieved.
✨Demonstrate Your Content Creation Skills
Prepare examples of compelling online content you've created for social media, email campaigns, or paid ads. Be ready to discuss your writing process and how you tailor content to engage different audiences.
✨Familiarise Yourself with SEO and Paid Ads
Brush up on your knowledge of SEO and paid advertising strategies. Be prepared to discuss how you've worked with third-party agencies and any successful campaigns you've been part of.
✨Prepare for Data-Driven Discussions
Since monitoring campaign performance is key, be ready to talk about how you've used data to optimise marketing efforts. Bring examples of reports you've compiled and the recommendations you made based on your findings.
