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- Tasks: Lead marketing strategies for global RUC conferences, driving delegate attendance and sponsorship engagement.
- Company: Join Akabo Media, a top B2B events company shaping the future of road user charging.
- Benefits: Enjoy 20+ days holiday, private medical insurance, gym discounts, and international travel opportunities.
- Why this job: Be part of a dynamic team influencing mobility trends while developing your marketing skills.
- Qualifications: Experience in B2B event marketing, strong digital skills, and a data-driven mindset are essential.
- Other info: Work in a modern office near London Bridge with great team culture and training opportunities.
The predicted salary is between 28800 - 42000 £ per year.
Job type: Full time (37.5 hours). Fully office based (with international travel as needed) Location: Borough, SE1 (with international travel as needed) Salary: Competitive + Performance-Based Bonus
About the role
Akabo Media is a leading B2B publishing and events company producing globally recognised conferences and exhibitions in logistics, mobility, and road user charging (RUC). Our RUC Conference Series is expanding across Europe, North America, the Middle East, and Asia, bringing together industry leaders, policymakers, and technology innovators shaping the future of road pricing and mobility.
As Marketing Manager, you will take ownership of the marketing strategy for the RUC event portfolio. This role is pivotal in growing delegate attendance, strengthening brand awareness, and driving sponsorship engagement. You will work closely with the sales, content, and operations teams to ensure each conference meets and exceeds its commercial and audience targets.
Key Responsibilities
- Delegate Acquisition & Retention
- Develop and execute high-impact marketing campaigns to drive delegate registrations.
- Build and maintain a targeted audience database of industry professionals.
- Adapt strategies for different regions, including Europe, North America, Middle East, and Asia.
- Building relationships with appropriate industry organisations.
- Sponsorship & Sales Support
- Collaborate with the commercial team to develop sponsorship marketing materials.
- Ensure sponsors receive maximum visibility across digital, email, and event marketing channels.
- Driving demand for sponsorship from new and existing prospects.
- Digital & Content Marketing
- Manage email marketing, paid advertising, SEO, social media, and website content.
- Develop compelling event landing pages to maximise registrations.
- Create and execute a content-led strategy that highlights conference speakers, topics, and industry insights.
- Performance Analysis & Optimisation
- Monitor campaign performance using Google Analytics, CRM, and automation tools.
- Continuously improve marketing ROI through data-driven decision-making.
- Branding & Market Positioning
- Ensure consistent event branding across all RUC conferences.
- Position RUC as a thought leadership platform for road pricing and mobility.
Experience and Skills
We are looking for a strategic, commercially driven, and hands-on marketing professional with a strong background in B2B event marketing. You should have:
- Experience in B2B event marketing, ideally in transport, mobility, logistics, or smart cities.
- Proven success in delegate acquisition and sponsorship marketing.
- Strong expertise in email marketing, paid media, SEO, and content marketing.
- Exceptional copywriting and campaign execution skills.
- Data-driven approach with knowledge of Google Analytics, CRM, and performance tracking tools.
- Ability to manage multiple international events simultaneously.
- Experience of working in events in Europe, USA, Middle East and/or Asia.
- Strong team collaboration and stakeholder engagement skills.
Benefits
- 20 days holiday + bank holidays with an increase to 25 days after 12 months service.
- Plus Paid Birthday Day off.
- Plus 3 paid days off during Christmas period.
- Opportunity to travel within the UK & internationally (USA, Brussels, Asia, Middle East etc).
- Free Private Medical Insurance & gym membership discounts.
- Group Pension scheme.
- Free Employee Assistance Programme.
- Social & Company events.
- Modern office near London Bridge.
- Season Ticket Loan.
- Dress down Fridays.
- Training & development opportunities with money contributed towards personal development of your choice.
Marketing Manager - Road User Charging (RUC) Conferences employer: Reed- UNLIMITED
Contact Detail:
Reed- UNLIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Road User Charging (RUC) Conferences
✨Tip Number 1
Familiarise yourself with the latest trends in road user charging and mobility. Attend relevant industry events or webinars to network with professionals and gain insights that can help you stand out during interviews.
✨Tip Number 2
Showcase your experience in B2B event marketing by preparing specific examples of successful campaigns you've executed. Be ready to discuss how you drove delegate acquisition and sponsorship engagement in previous roles.
✨Tip Number 3
Research Akabo Media and their RUC Conference Series thoroughly. Understanding their brand values and recent initiatives will allow you to tailor your conversations and demonstrate genuine interest in their mission.
✨Tip Number 4
Prepare to discuss your data-driven approach to marketing. Be ready to explain how you've used tools like Google Analytics and CRM systems to optimise campaign performance and improve ROI in past projects.
We think you need these skills to ace Marketing Manager - Road User Charging (RUC) Conferences
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B event marketing, particularly in transport, mobility, or logistics. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and hands-on approach to marketing. Mention specific campaigns you've executed that align with the responsibilities of the Marketing Manager role.
Showcase Your Data Skills: Emphasise your experience with Google Analytics, CRM systems, and performance tracking tools. Provide examples of how you've used data to drive marketing decisions and improve ROI.
Highlight International Experience: If you have experience working on events in different regions such as Europe, North America, or Asia, make sure to highlight this. It shows your ability to adapt strategies for diverse markets.
How to prepare for a job interview at Reed- UNLIMITED
✨Know Your Audience
Research the key players in the road user charging industry and understand their challenges. This will help you tailor your responses and demonstrate your knowledge of the sector during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've executed, particularly in B2B event marketing. Highlight your role in driving delegate registrations and securing sponsorships to illustrate your impact.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used analytics tools like Google Analytics and CRM systems to optimise marketing strategies. Show that you can make informed decisions based on data to improve campaign performance.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated with sales, content, and operations teams in past roles. This will highlight your ability to work effectively in a team environment.
