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- Tasks: Manage loyalty programmes and create innovative marketing campaigns to boost sales.
- Company: Join a global B2B leader with a dynamic marketing team.
- Benefits: Enjoy a competitive salary, hybrid working, and 31 days of holiday.
- Why this job: Make a real impact on brand development and customer satisfaction.
- Qualifications: 5+ years in B2B marketing, strong digital skills, and creative problem-solving.
- Other info: Great opportunity for career growth in a supportive environment.
The predicted salary is between 35000 - 45000 £ per year.
Permanent - Hybrid working - Based in Wrexham
My client, a Global B2B business is recruiting an experienced Brand Trade Executive to join their dynamic, forward-thinking marketing team. This role involves managing the loyalty specialist programme scheme to increase sales and customer satisfaction and retention. The successful candidate will work closely with senior management and key stakeholders to develop customer-focused, innovative marketing communication plans and campaigns to develop the brand.
Day-to-day of the role:
- Design and implement services to enhance the Loyalty Specialist programme, focusing on increasing sales and customer retention.
- Develop integrated marketing communication plans and campaigns in collaboration with the management team and key stakeholders.
- Manage brand positioning for specific products and services and support future product portfolio arrangements.
- Oversee communication agencies, printers, and media, ensuring alignment with business objectives.
- Compose and manage communication briefings for product launches and lifecycle campaigns, including marketing literature, POS, promotions, and advertisements.
- Develop and deliver advertising campaigns in line with the commercial plan, enhancing brand reputation.
- Support digital media launches and developments as per the commercial strategy.
- Maintain awareness of customer behaviour to identify opportunities for new and improved marketing activities.
- Brief marketing agencies and ensure quality control of their output.
- Analyse the return on investment and effectiveness of marketing campaigns, making recommendations for improvements.
- Manage multiple campaigns across diverse channels, both online and offline, ensuring timely and budget-compliant delivery.
- Establish communication channels and act on feedback from customers and stakeholders.
- Event management.
Required Skills:
- Minimum of 5 years marketing experience within a similar Marketing role, in a B2B environment.
- Proven experience in digital marketing, including social media, website management, content writing, online advertising, and SEO.
- Experience in Advertising and PR - desirable.
- Strong copywriting skills.
- Knowledge of CRM systems, ie Salesforce or similar packages.
- Experience compiling email campaigns using Mailchimp.
- Customer-oriented, results-driven, and a creative problem solver with a sense of urgency.
- Excellent communication and organisational skills, creative thinking, and a keen eye for detail.
Benefits:
- £Competitive Salary
- Hybrid working
- Pension
- 31 days holidays (including bank holidays)
- Onsite parking
- Private medical insurance
Brand Trade Executive - B2B in Wrexham employer: Reed Specialist Recruitment
Contact Detail:
Reed Specialist Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Trade Executive - B2B in Wrexham
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Trade Executive role.
✨Tip Number 2
Prepare for interviews by researching the company and its marketing strategies. We want you to show off your knowledge about their loyalty programmes and how you can enhance them. Tailor your answers to reflect their needs!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Apply through our website for the best chance! We’re always looking for passionate candidates who are ready to dive into the world of B2B marketing. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Brand Trade Executive - B2B in Wrexham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Trade Executive role. Highlight your B2B marketing experience and any specific achievements that align with the job description. We want to see how your skills can enhance our loyalty specialist programme!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your experience in digital marketing and campaign management makes you the perfect fit for our team. Let us know what excites you about working with us at StudySmarter!
Showcase Your Creativity: As a Brand Trade Executive, creativity is key! Include examples of past campaigns you've worked on, especially those that increased customer retention or sales. We love seeing innovative ideas that could benefit our brand!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our dynamic team at StudySmarter!
How to prepare for a job interview at Reed Specialist Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its loyalty specialist programme. Understand their current marketing strategies and think about how you can contribute to enhancing customer satisfaction and retention. This will show your genuine interest and help you stand out.
✨Prepare for Scenario Questions
Expect questions that ask you to demonstrate your problem-solving skills in real-world scenarios. Think of examples from your past experience where you've successfully managed campaigns or improved customer engagement. Be ready to discuss the outcomes and what you learned.
✨Showcase Your Digital Savvy
Since digital marketing is key for this role, be prepared to discuss your experience with social media, SEO, and email campaigns. Bring examples of successful campaigns you've run, and be ready to talk about the tools you used, like Mailchimp or CRM systems.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the future direction of the brand or how they measure the success of their marketing campaigns. This shows you're not just interested in the job, but also in the company's growth and strategy.