Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales for major FMCG brands and manage diverse accounts in London.
- Company: Join a growing national UK FMCG wholesaler with a successful sales team.
- Benefits: Enjoy professional growth opportunities and a dynamic, supportive work environment.
- Why this job: Be part of a vibrant culture that values innovation and customer service excellence.
- Qualifications: 3+ years in field sales, preferably in FMCG, with strong local contacts.
- Other info: Field-based role with a competitive salary and car allowance.
The predicted salary is between 30000 - 40000 £ per year.
My client is seeking an experienced Regional Business Development Manager to join the successful Field Sales Team of a growing national UK FMCG Wholesaler. This field-based role focuses on selling major FMCG brands to retailers, food service operators, and wholesalers within a defined territory. The ideal candidate will be responsible for planning and developing the territory to maximize its potential and driving the daily management of sales orders and customer service.
Day-to-day of the role:
- Manage a diverse portfolio of accounts within the territory.
- Achieve defined sales targets on a monthly and quarterly basis.
- Sell new products and track brand distribution at the account level.
- Monitor customer performance and track metrics.
- Identify and convert new customer opportunities.
- Provide timely reports and updates to the National Field Sales Manager and the wider business as required.
- Collaborate with the operational team to plan and ensure excellent customer service.
Required Skills & Qualifications:
- Minimum of 3 years of field sales experience in a recognized FMCG branded environment.
- Preferably with a strong existing contact network in the specific territory.
- Demonstrated previous success and growth achievements.
- Knowledge of Convenience retail and Discount retail account bases.
- Familiarity with clearance/residual stocks.
- Experience with CRM, particularly Microsoft Business Central.
- IT literate, proficient in all Microsoft applications.
- Commercial understanding of key financial measures, including GP and PoR calculations.
- Product category knowledge in areas such as confectionery, soft drinks, crisps & snacks, general grocery, cleaning products, etc.
- A growth mindset and innovative ideas.
Benefits:
- Opportunities for professional growth and development.
- Dynamic and supportive work environment.
Regional Business Development Manager (Food & FMCG) in City of London employer: Reed Specialist Recruitment Ltd
Contact Detail:
Reed Specialist Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Business Development Manager (Food & FMCG) in City of London
✨Tip Number 1
Network actively within the FMCG sector, especially in London. Attend industry events, trade shows, and local meetups to connect with potential clients and other professionals who can provide insights or referrals.
✨Tip Number 2
Familiarise yourself with the major FMCG brands and their products that are popular in your target territory. This knowledge will help you engage more effectively with retailers and demonstrate your expertise during conversations.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've successfully managed accounts, met sales targets, and contributed to business growth in your past roles.
✨Tip Number 4
Showcase your understanding of CRM systems, particularly Microsoft Business Central. If you have experience using these tools, be prepared to explain how you've leveraged them to enhance customer relationships and drive sales.
We think you need these skills to ace Regional Business Development Manager (Food & FMCG) in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field sales, particularly within the FMCG sector. Emphasise any achievements related to sales targets and account management that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the FMCG market and your passion for business development. Mention specific examples of how you've successfully managed accounts and driven sales growth in previous roles.
Highlight Relevant Skills: In your application, clearly outline your skills that match the job requirements, such as CRM proficiency, knowledge of retail environments, and your ability to analyse customer performance metrics.
Showcase Your Network: If you have an existing contact network in the London area, mention it in your application. This can demonstrate your potential to hit the ground running and convert new customer opportunities quickly.
How to prepare for a job interview at Reed Specialist Recruitment Ltd
✨Know Your FMCG Landscape
Make sure to brush up on your knowledge of the FMCG sector, especially in relation to the specific brands and products the company deals with. Being able to discuss market trends and competitor strategies will show that you're not just familiar with the industry but also passionate about it.
✨Demonstrate Your Sales Success
Prepare to share specific examples of your past sales achievements. Use metrics to quantify your success, such as percentage growth in sales or number of new accounts acquired. This will help illustrate your capability to meet and exceed sales targets.
✨Showcase Your Networking Skills
Since having a strong contact network is crucial for this role, be ready to discuss your existing connections within the territory. Highlight how these relationships can benefit the company and contribute to its growth.
✨Prepare Questions About Customer Service
Customer service is key in this role, so come prepared with questions about how the company ensures excellent service. This shows that you understand the importance of customer satisfaction and are committed to maintaining high standards.
