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- Tasks: Drive sales for major FMCG brands and manage diverse accounts in your territory.
- Company: Join a growing national UK FMCG wholesaler with a successful field sales team.
- Benefits: Enjoy professional growth opportunities and a dynamic, supportive work environment.
- Why this job: Be part of a vibrant team making an impact in the food and FMCG industry.
- Qualifications: 3+ years in field sales, preferably with a strong network in FMCG.
- Other info: Field-based role with a competitive salary and car allowance.
The predicted salary is between 30000 - 40000 £ per year.
My client is seeking an experienced Regional Business Development Manager to join the successful Field Sales Team of a growing national UK FMCG Wholesaler. This field-based role focuses on selling major FMCG brands to retailers, food service operators, and wholesalers within a defined territory.
The ideal candidate will be responsible for planning and developing the territory to maximize its potential and driving the daily management of sales orders and customer service.
Day-to-day of the role:
- Manage a diverse portfolio of accounts within the territory.
- Achieve defined sales targets on a monthly and quarterly basis.
- Sell new products and track brand distribution at the account level.
- Monitor customer performance and track metrics.
- Identify and convert new customer opportunities.
- Provide timely reports and updates to the National Field Sales Manager and the wider business as required.
- Collaborate with the operational team to plan and ensure excellent customer service.
Required Skills & Qualifications:
- Minimum of 3 years of field sales experience in a recognized FMCG branded environment.
- Preferably with a strong existing contact network in the specific territory.
- Demonstrated previous success and growth achievements.
- Knowledge of Convenience retail and Discount retail account bases.
- Familiarity with clearance/residual stocks.
- Experience with CRM, particularly Microsoft Business Central.
- IT literate, proficient in all Microsoft applications.
- Commercial understanding of key financial measures, including GP and PoR calculations.
- Product category knowledge in areas such as confectionery, soft drinks, crisps & snacks, general grocery, cleaning products, etc.
- A growth mindset and innovative ideas.
Benefits:
- Opportunities for professional growth and development.
- Dynamic and supportive work environment.
Regional Business Development Manager (Food & FMCG) employer: Reed Specialist Recruitment Ltd
Contact Detail:
Reed Specialist Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Business Development Manager (Food & FMCG)
✨Tip Number 1
Network, network, network! Since this role requires a strong existing contact network in the territory, reach out to industry professionals on LinkedIn or attend local FMCG events. Building relationships can give you an edge over other candidates.
✨Tip Number 2
Familiarise yourself with the specific FMCG brands and products mentioned in the job description. Understanding their market positioning and recent developments will help you speak confidently about them during interviews.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've met or exceeded sales targets, as this will demonstrate your capability to drive results in this role.
✨Tip Number 4
Showcase your knowledge of CRM systems, particularly Microsoft Business Central. If you have experience with similar tools, be prepared to explain how you've used them to enhance customer relationships and track sales performance.
We think you need these skills to ace Regional Business Development Manager (Food & FMCG)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in field sales, particularly within the FMCG sector. Emphasise any achievements related to sales targets and account management that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the FMCG market and your passion for business development. Mention specific examples of how you've successfully managed accounts and driven sales growth in previous roles.
Highlight Relevant Skills: In your application, clearly outline your skills that match the job requirements, such as CRM proficiency, knowledge of retail environments, and your ability to analyse customer performance metrics.
Showcase Your Network: If you have an existing contact network in the specified territory, mention it in your application. This can demonstrate your potential to hit the ground running and make an immediate impact in the role.
How to prepare for a job interview at Reed Specialist Recruitment Ltd
✨Know Your FMCG Landscape
Familiarise yourself with the latest trends and key players in the FMCG sector, especially within the food category. Being able to discuss recent developments or challenges in the industry will demonstrate your passion and knowledge during the interview.
✨Showcase Your Sales Achievements
Prepare specific examples of your past sales successes, particularly those that align with the role's requirements. Quantify your achievements where possible, such as percentage growth in sales or number of new accounts acquired, to illustrate your impact.
✨Understand the Territory
Research the London area and its retail landscape. Be ready to discuss how you would approach developing this territory, including potential customers and strategies for maximising sales in the region.
✨Demonstrate Your CRM Skills
Since experience with CRM systems is crucial, be prepared to discuss your familiarity with Microsoft Business Central or similar platforms. Highlight how you've used these tools to manage customer relationships and track sales performance effectively.
