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- Tasks: Lead the design and execution of loyalty marketing strategies to boost customer engagement and retention.
- Company: Join a thriving B2C business known for its innovative marketing team and growth opportunities.
- Benefits: Enjoy a competitive salary, excellent benefits, free parking, and hybrid working options.
- Why this job: This role offers a chance to make a real impact in a dynamic environment while advancing your marketing career.
- Qualifications: Experience in CRM and loyalty schemes is preferred; data analysis skills are a plus.
- Other info: Reach out to Bianca Halliburton at Reed Marketing & Creative for more details!
Are you looking to progress within your marketing career? Do you have strong CRM and Loyalty schemes experience ? Are you looking for your next exciting role within a fantastic organisation? If you can answer yes to the above questions then this could be the PERFECT role for you! Reed Marketing & Creative are partnered with a successfully growing B2C business, who are looking for a Loyalty Marketing Manager to join their amazing marketing team. Key Responsibilities: Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales Manage the execution of all loyalty marketing plans by managing the project calendar and updating the overall promotional direction Ongoing optimisation of our Loyalty & CRM platforms to create increasingly more engaging comms, promos and experiences Utilise insight, campaign analysis and existing customer feedback to optimise CRM plans, delivering positive campaign performance and greater customer retention/reactivation. Work closely with the CRM team on customer segmentation and targeting The successful candidate will have CRM experience (Loyalty CRM experience would be amazing but not mandatory) and someone who understands the workings and successes of utilising a CRM to it's best. Initially analysing data and customer behaviours;. Experience of putting together Loyalty scheme and rolling out the schemes. In return you will receive a salary circa £45K depending on experience + excellent benefits + FREE parking when in the office + hybrid working. If you are keen to know more about this fantastic opportunity as Loyalty Marketing Manager position, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading
Loyalty Marketing Manager employer: Reed Property & Construction
Contact Detail:
Reed Property & Construction Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Marketing Manager
✨Tip Number 1
Make sure to showcase your experience with CRM and loyalty schemes in your conversations. Highlight specific projects where you've successfully implemented loyalty strategies, as this will resonate well with the hiring team.
✨Tip Number 2
Prepare to discuss how you analyze customer data and behaviors. Being able to articulate your approach to using insights for optimizing CRM plans will demonstrate your strategic thinking and analytical skills.
✨Tip Number 3
Familiarize yourself with the latest trends in loyalty marketing and CRM platforms. Showing that you're up-to-date with industry developments can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the B2C sector and engage with relevant online communities. This can provide you with valuable insights and connections that may help you during the interview process.
We think you need these skills to ace Loyalty Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Loyalty Marketing Manager position. Highlight key responsibilities and required skills, such as CRM experience and loyalty scheme management, to tailor your application accordingly.
Tailor Your CV: Customize your CV to emphasize your relevant experience in CRM and loyalty marketing. Use specific examples of past projects where you successfully implemented loyalty strategies or improved customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of loyalty programs. Mention how your skills align with the company's goals and how you can contribute to their success.
Highlight Analytical Skills: Since the role involves analyzing data and customer behaviors, be sure to mention any experience you have with data analysis tools or methodologies. Provide examples of how you've used insights to drive successful marketing campaigns.
How to prepare for a job interview at Reed Property & Construction
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems during the interview. Be prepared to discuss specific examples of how you've utilized CRM data to enhance customer engagement and retention.
✨Demonstrate Your Strategic Thinking
Discuss your approach to developing loyalty strategies. Share insights on how you plan, design, and implement loyalty programs that have successfully increased customer engagement in your previous roles.
✨Prepare for Data-Driven Questions
Since the role involves analyzing customer behavior and campaign performance, be ready to answer questions about how you use data to inform your marketing decisions. Bring examples of past campaigns and their outcomes.
✨Emphasize Collaboration Skills
This position requires working closely with the CRM team and other departments. Highlight your ability to collaborate effectively and share examples of successful teamwork in your previous marketing roles.
