E-Commerce Manager

Job Title: E-Commerce Manager (Full-Time, Hybrid/Remote role)Location: Thame, OxfordshireContract: Initial 6-month contract with the potential to transition to a permanent positionCompany Overview:Critical Power Supplies (CPS) is a leading provider of backup power solutions in the UK. We offer an extensive range of products and services to support critical power systems, ensuring power continuity and performance. As part of our ongoing growth, we are seeking an experienced E-Commerce Manager to take our online presence to the next level.Role Overview: We are seeking a highly motivated and experienced E-Commerce Manager to help drive our digital strategy, manage our e-commerce platform, and enhance our online customer experience. This role will involve overseeing the day-to-day management of our e-commerce site, executing digital marketing campaigns, and leveraging data-driven insights to boost online sales. The initial contract is for six months, with the potential to transition to a permanent position.Key Responsibilities:Manage the day-to-day operations of our e-commerce platform, ensuring a seamless, user-friendly experience.Develop and execute e-commerce strategies to drive revenue growth and enhance customer engagement.Oversee the e-commerce element of the website using WordPress, WooCommerce and Zoho, ensuring accurate and up-to-date product information and optimisation for SEO.Analyse website performance and implement improvements based on data insights, including conversion rate optimisation, user behaviour analysis, and A/B testing.Collaborate with the marketing team to:execute targeted digital marketing campaigns, including email marketing, PPC, SEO, and social mediaoptimise content and designMaintain an in-depth understanding of backup power solutions and power management to represent our products and communicate value to customers effectively.Monitor and report on e-commerce performance metrics, such as sales, conversion rates, customer acquisition costs, and return on investment.Ensure compliance with industry standards and best practices in data privacy, online security, and accessibility.Candidate Profile: The ideal candidate will have:Experience in Power Management: Demonstrable experience in backup power solutions, power management, or a related industry, with an understanding of the technical needs and challenges of our target customers.E-Commerce Expertise: Proven track record in managing e-commerce platforms, preferably with experience in WordPress, WooCommerce and associated plugins.Analytical Skills: Strong analytical skills with experience using analytics tools (e.g., Google Analytics) to optimise user journeys, track performance metrics, and inform strategy.Digital Marketing Acumen: Familiarity with e-commerce marketing strategies, including SEO, SEM, PPC, social media marketing, and email marketing.Project Management Skills: Strong organisational and project management skills with the ability to manage multiple projects and deadlines simultaneously.Attention to Detail: High level of accuracy in data entry, content management, and reporting.Customer-Centric Approach: A proactive attitude toward improving the customer experience and driving customer satisfaction.Preferred Qualifications/SkillsBachelor’s degree in Business, Marketing, Information Technology, or a related field.Experience in a technical field, particularly in energy or power solutions.Certification in digital marketing or e-commerce (e.g., Google Analytics, SEO certifications).Proven basic coding skills to customise the site and improve functionality.Proven CRM experience eg HubSpot/Zoho.What We Offer:Competitive compensation packageThe opportunity to work with a leading power solutions providerThe potential to transition into a full-time, permanent role based on performanceA collaborative and supportive work environment focused on innovation and growthIf you are a driven E-Commerce Manager with a strong background in e-commerce, digital strategy, and a passion for energy solutions, we encourage you to apply.The skills and expertise being provided for the proposed work include:1. Web Development and Optimization:Frontend Optimization:Expertise in CSS, JavaScript (JS), and image optimization to enhance page speed and overall performance.Minimizing and restructuring frontend code for efficiency.Plugin Management:Updating and troubleshooting plugins to ensure compatibility and stability.Replacing unnecessary plugins with custom code to reduce system complexity.Development Environment Setup:Establishing and managing a subdomain or separate environment for safe testing.2. Backend Development:PHP Expertise:Backend PHP development to address server-side optimizations and resolve stability issues.Database Management:Reviewing SQL database processes and automating tasks where required.Debugging and improving backend database integrations.3. Zoho CRM Integration and Support (Optional):API integration for Zoho CRM.Workflow creation and process optimization within Zoho.Consultancy and ongoing support for Zoho-related tools.4. E-commerce and Product Management:Managing WooCommerce-based systems.Updating product catalogs, adding new items, and deprecating outdated products.5. Testing and Troubleshooting:Identifying and addressing performance bottlenecks.Conducting error and warning reviews based on diagnostic tools.6. Custom Development and Consultancy:Custom code solutions tailored to replace redundant or inefficient plugins and extensions.Strategy for ongoing maintenance and support to maintain a streamlined and stable system.This combination of frontend, backend, database, and CRM skills ensures comprehensive coverage of the required tasks. Let me know if you need further clarification!