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For Companies At a Glance
- Tasks: Lead product marketing for finance automation, crafting compelling narratives and go-to-market strategies.
- Company: Join Redwood Software, a leader in automation solutions with a collaborative culture.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by shaping the future of finance automation and driving revenue growth.
- Qualifications: 6-8 years in B2B product marketing, with expertise in finance transformation and SaaS solutions.
- Other info: Be part of a dynamic team that values curiosity, collaboration, and customer success.
The predicted salary is between 48000 - 72000 ÂŁ per year.
OUR MISSION
At Redwood, we empower our customers with lights‑out automation for their mission‑critical business processes.
ABOUT US
Redwood Software is the leader in full stack automation fabric solutions for mission‑critical business processes. With the first SaaS‑based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. Redwood’s global team of automation experts and customer success engineers provide solutions and world‑class support designed to give you the freedom and time to imagine and define your future.
CORE VALUES
One Team. One Redwood
Make Your Own Weather
Obsess over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other
YOUR IMPACT
We are seeking a dynamic and experienced Senior Product Marketing Manager to lead all product marketing initiatives for our finance automation products. This is a high‑impact, individual contributor role for a strategic thinker who isn’t afraid to roll up their sleeves. You will be the expert on our finance buyers, our R2R automation products, and the competitive landscape. You will translate this expertise into powerful messaging, compelling content, and successful go‑to‑market (GTM) strategies that accelerate pipeline and drive revenue growth. You will be the chief storyteller for finance automation at Redwood, responsible for articulating our unique differentiation in R2R automation to the market and empowering our sales and customer success teams to win.
- Strategic positioning and messaging: Develop and own positioning, value propositions, and messaging for Redwood’s Finance Automation products. Craft compelling narratives that differentiate Redwood in the finance automation market and resonate with CFOs, Controllers, Finance Transformation leaders, Heads of Shared Services and Global Process Owners for R2R.
- Go‑to‑market strategy and execution: Design and execute GTM strategies for new finance automation product releases and features. Manage the launch process end‑to‑end, working cross‑functionally with Product, Sales, Customer Success, and the broader Marketing team.
- Sales and partner enablement: Create and maintain a library of high‑impact finance‑specific sales tools: R2R pitch decks, Value calculators, competitive battle cards, case studies, and qualification guides. Deliver training to sales and partner teams so they can confidently communicate Redwood’s differentiation and business outcomes.
- Market and competitive intelligence: Be the authority on the finance automation market and R2R — competitors like BlackLine, Trintech, FloQast and others. Conduct ongoing analysis of trends in finance transformation (S/4HANA migration, AI in the close, audit readiness) to inform Redwood’s marketing strategy and roadmap.
- Customer advocacy: Engage with finance leaders to understand their challenges and successes. Build a pipeline of customer advocates and create compelling case studies, video stories, and testimonials that highlight tangible outcomes like faster close, lower costs, and improved compliance.
- Analyst relations: In partnership with corporate AR, manage relationships with analysts to secure favourable coverage in their research and benchmarking reports and equip them to handle inbound inquiries from their members.
- Content strategy: Act as subject matter expert for finance automation. Partner with the content team to author thought leadership: blogs, white papers, webinars, benchmark reports, and speaking sessions targeted at finance executives.
YOUR EXPERIENCE
Experience: 6‑8 years of B2B product marketing experience, with at least 4 years in a role focused on SaaS solutions.
Domain Expertise: Deep understanding of finance transformation, ERP finance processes, and the R2R cycle. Experience marketing to CFOs, Controllers, and Shared Services leaders strongly preferred.
Forward‑Thinking Vision: Knowledgeable about the future of automation, particularly the emerging field of Agentic AI orchestration.
Proven GTM Success: A demonstrated track record of successfully developing and executing go‑to‑market strategies for enterprise software products.
Exceptional Storyteller: You can distill complex finance automation concepts into clear, concise, and value‑based messaging for the office of the CFO. A portfolio of writing samples (e.g., blog posts, white papers, launch plans) is required.
Strategic & Hands‑On: You can build a strategic plan while simultaneously executing the tactical work required to get things done. As an individual contributor, you are comfortable writing the first draft, building the presentation, and analyzing the data yourself.
Data‑Driven: Skilled at leveraging customer data, market research, and performance metrics to refine positioning and strategy.
Cross‑Functional Leadership: Proven ability to collaborate with and influence cross‑functional teams, including product management, sales, and engineering, without direct authority.
Education: Bachelor’s degree in Marketing, Business, Finance, or a related field. MBA is a plus.
THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data.
Senior Product Marketing Manager - Finance Automation United Kingdom (Remote); United States (R[...] in London employer: Redwood
Contact Detail:
Redwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Finance Automation United Kingdom (Remote); United States (R[...] in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the finance automation space and let them know you're on the lookout for opportunities. A personal referral can make all the difference in landing that dream job.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your expertise in product marketing and finance automation. Engage with relevant content and connect with industry leaders to boost your visibility.
✨Tip Number 3
Prepare for interviews by researching Redwood's products and competitors. Be ready to discuss how your experience aligns with their mission and values. Show them you’re not just another candidate, but someone who truly understands their market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Redwood team.
We think you need these skills to ace Senior Product Marketing Manager - Finance Automation United Kingdom (Remote); United States (R[...] in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the finance automation experts at Redwood. Show us that you know what makes our products tick and how they benefit our customers.
Craft a Compelling Narrative: We love a good story! Use your application to tell us about your journey in product marketing. Highlight your successes and how you've tackled challenges in the past. Make it engaging and relatable, so we can see the real you behind the words.
Be Data-Driven: Show us your analytical side! Incorporate data and metrics into your application to back up your claims. Whether it's about successful go-to-market strategies or customer engagement, numbers speak volumes and help us understand your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining the Redwood team!
How to prepare for a job interview at Redwood
✨Know Your Stuff
Make sure you have a solid understanding of finance automation and the R2R cycle. Brush up on Redwood's products and how they stand out against competitors like BlackLine and Trintech. This knowledge will help you answer questions confidently and show that you're genuinely interested in the role.
✨Craft Your Story
Prepare to articulate your experience in product marketing, especially in SaaS solutions. Think about specific examples where you've successfully executed go-to-market strategies or created compelling narratives. Having a few stories ready will help you demonstrate your storytelling skills effectively.
✨Engage with Questions
Show your curiosity by preparing insightful questions about Redwood’s approach to customer success and market positioning. This not only demonstrates your interest but also gives you a chance to engage in a meaningful conversation with the interviewers.
✨Highlight Collaboration Skills
Since this role involves working cross-functionally, be ready to discuss how you've collaborated with teams like sales and product management in the past. Share examples that showcase your ability to influence and lead without direct authority, as this is crucial for success at Redwood.
