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For Companies At a Glance
- Tasks: Lead the design and optimisation of AI-driven tools for marketing automation.
- Company: Join Redwood Software, a leader in full stack automation solutions.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by transforming marketing processes with cutting-edge AI technology.
- Qualifications: 5+ years in marketing operations with strong AI and MarTech knowledge.
- Other info: Collaborate with a dynamic team in a fast-evolving tech environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
OUR MISSION
At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.
ABOUT US
Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. Redwood’s global team of automation experts and customer success engineers provide solutions and world‑class support designed to give you the freedom and time to imagine and define your future.
CORE VALUES
- One Team. One Redwood
- Make Your Own Weather
- Obsess over Customer Success
- Work the Problem
- Be Curious
- Own the Outcome
- Respect Each Other
YOUR IMPACT
We are seeking a GTM Engineer to lead the design, implementation, and optimization of AI‑driven tools, automations, and processes across the marketing department. This role is responsible for ensuring that our marketing organization leverages AI safely, efficiently, and creatively — from campaign automation to content production and analytics. In this role, you will be an internal consultant working hands‑on with our marketing team members to map their workflow into steps that can be automated with a combination of AI, automation tools such as Make.com or Workato, and point marketing AI tools such as Tofu, Regie.ai, RevSure, etc. You will also help integrate our marketing tech stack with our AI tech stack.
Key Responsibilities:
- Map marketing workflows and identify opportunities for automation (content creation, segmentation, reporting, QA).
- Serve as an internal consultant to campaign engineers, content creators, and demand‑gen leads.
- Train and support marketing teams on AI best practices and responsible adoption.
- Measure impact/ROI of AI tools; continuously monitor and optimize automation performance and ROI.
- Evaluate when we should automate ourselves in tools such as Make.com versus getting an AI marketing tool such as Tofu, Regie.ai, etc.
- Build and maintain automations across systems using automation platforms such as Make.com, n8n, Workato, etc.
- Design API‑driven integrations between AI platforms and existing MarTech stack, keeping attribution in mind.
- Explore opportunities to build scalable API processes to automate bulk updates as brand, legal or programming developments require changes across email, form, landing page or programs.
- Finding creative processes to uplevel the tactical requirements as the company grows or campaigns pivot.
- Develop prompt libraries, fine‑tuned models, and reusable automation templates.
YOUR EXPERIENCE
Marketing & AI Knowledge- 5+ years in marketing operations, marketing technology, demand gen or related fields with an understanding of B2B GTM.
- Deep understanding of MarTech platforms (Salesforce, Marketo, Outreach, Mutiny, etc.).
- Basic understanding of a marketing funnel and campaign attribution with familiarity in pipeline and revenue metrics as they pertain to marketing and sales development.
- Experience working with AI marketing software such as Tofu, Regie.ai, RevSure, etc.
- Strong grasp of generative AI (e.g., GPT, Claude, Gemini), predictive modeling, and workflow automation platforms (e.g., Make.com, Zapier, Workato).
- Ensure all AI‑driven processes adhere to data privacy, compliance, and brand standards.
- Experience evaluating and implementing emerging AI tools for marketing automation.
- Deep curiosity about how AI can reshape marketing workflows and drive GTM efficiency.
- Comfort operating in fast‑evolving AI and MarTech environments.
- APIs: Ability to design, test, and deploy API calls between marketing systems (REST, GraphQL).
- Data: Familiarity with SQL, JSON, and ETL pipelines for marketing data processing.
- Automation Frameworks: Experience building workflows in Make.com, Airflow, or similar.
- AI Agents: Support the design and maintenance of agents and workflows that can create cohesive workflows across tools.
- Strong project management and cross‑functional collaboration skills.
- Excellent communication skills—able to explain AI workflows to both technical and non‑technical stakeholders.
- Ability to analyze and measure demand, performance and ROI as it relates to marketing campaigns and influence.
- Ability to balance speed and innovation with compliance and brand governance.
If you like growth and working with happy, enthusiastic over‑achievers, you'll enjoy your career with us!
THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com.
GTM Engineer United Kingdom (Remote); United States (Remote) employer: Redwood
Contact Detail:
Redwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Engineer United Kingdom (Remote); United States (Remote)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in AI and marketing automation. This gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching Redwood’s mission and values. Think about how your experience aligns with their goals, especially around customer success and automation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace GTM Engineer United Kingdom (Remote); United States (Remote)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Engineer role. Highlight your experience with AI-driven tools and marketing automation, as this will show us you understand what we're looking for.
Showcase Your Skills: Don’t just list your skills; give us examples of how you've used them in past roles. Whether it’s working with MarTech platforms or designing API integrations, we want to see how you’ve made an impact.
Be Authentic: Let your personality shine through! We value curiosity and creativity, so don’t hesitate to share your thoughts on how AI can reshape marketing workflows. We’re looking for someone who can think outside the box.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Redwood
✨Know Your Tech Stack
Familiarise yourself with the specific MarTech platforms mentioned in the job description, like Salesforce and Marketo. Be ready to discuss how you've used these tools in past roles and how they can integrate with AI-driven solutions.
✨Showcase Your AI Knowledge
Prepare examples of how you've leveraged AI in marketing operations. Discuss any experience you have with tools like Tofu or Regie.ai, and be ready to explain how you would implement AI safely and creatively in the role.
✨Demonstrate Problem-Solving Skills
Think of scenarios where you've had to work through complex marketing challenges. Be prepared to share how you approached these problems, what solutions you implemented, and the outcomes, especially in relation to automation and workflow optimisation.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You'll need to communicate effectively with both technical and non-technical stakeholders, so being able to break down AI workflows and their benefits is key to making a strong impression.
