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For Companies At a Glance
- Tasks: Drive outbound marketing for Finance Automation and execute multi-channel campaigns.
- Company: Join Redwood, a leader in automation solutions with a collaborative culture.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while driving innovative marketing strategies.
- Qualifications: 3+ years in Account-Based Marketing with strong analytical and communication skills.
- Other info: Be part of a dynamic team focused on customer success and growth.
The predicted salary is between 36000 - 60000 £ per year.
OUR MISSION
At Redwood, we empower our customers with lights-out automation for their mission-critical business processes.
ABOUT US
Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control. Redwood’s global team of automation experts and customer success engineers provide solutions and world-class support designed to give you the freedom and time to imagine and define your future.
CORE VALUES
- One Team. One Redwood
- Make Your Own Weather
- Obsess over Customer Success
- Work the Problem
- Be Curious
- Own the Outcome
- Respect Each Other
YOUR IMPACT
We are searching for an ABM expert to join our team as an Account-Based Marketing Manager, focused on driving the outbound pipeline for our Finance Automation initiatives. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority accounts and prospective segments and build and execute cross-functional plans to move those accounts through their buyer journeys. Qualified applicants must have both experience in building out ABM programs and drawing insights from data, as well as a track record of implementing omni-channel marketing programs that drive growth.
- Create and execute multi-touch account-based marketing plans that focus on demand generation and engagement within our ICP.
- Create and execute email and digital campaigns for target expansion accounts.
- Plan and execute webinars and events for target accounts.
- Use marketing platforms like Marketo, 6Sense and Mutiny to support ABM initiatives.
- Collaborate with Business Development Reps and Sales teams to develop account-focused playbooks including outbound prospecting, lead nurture, webinars and events, and setting sales meetings.
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts.
- Report to Director of Marketing on all ABM activities including business metrics aligned to pipeline generation, discovery meetings, and key campaign success metrics.
- Manage strategic account lists and timelines.
YOUR EXPERIENCE
- 3+ years of experience in Account-Based Marketing or similar relevant area.
- Account-based and email marketing experience, preferably within B2B enterprise software/SaaS.
- Experience with CRMs, ABM platforms, and marketing automation platforms - Salesforce, 6sense, Marketo, Mutiny.
- Proven experience executing innovative and multi-part demand generation programs.
- Analytical, results- and detail-oriented, with the ability to plan and prioritise appropriately.
- Proven track record of setting, exceeding, tracking, measuring, and clearly communicating the progress of objectives and goals.
- Self-starter who can manage his or her own time and operate with limited guidance (but knows when to ask for help).
- Outstanding flexibility, adaptability, and sense of accountability.
- Thrives in data-driven, fast-paced organisations.
If you like growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
THE LEGAL BIT
Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it. Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. Should you wish for us to remove your personal data from our recruitment database, please email us directly at Recruitment@Redwood.com
Account Based Marketing Campaign Manager - Finance Automation United Kingdom (Remote) employer: Redwood
Contact Detail:
Redwood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing Campaign Manager - Finance Automation United Kingdom (Remote)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past ABM campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Redwood, and express your interest in working with them. You never know what might come up!
✨Tip Number 4
Prepare for interviews by researching the company’s recent campaigns and challenges. Tailor your answers to show how your experience aligns with their needs, especially in finance automation.
We think you need these skills to ace Account Based Marketing Campaign Manager - Finance Automation United Kingdom (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Account-Based Marketing role. Highlight your experience with ABM programs and any relevant tools like Marketo or Salesforce. We want to see how your skills align with our mission at Redwood!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about finance automation and how you can contribute to our team. Be sure to mention specific examples of your past successes in ABM.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills. Share examples of how you've used data to drive marketing strategies and improve campaign performance. We love a numbers-savvy candidate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Redwood
✨Know Your ABM Inside Out
Before the interview, dive deep into account-based marketing strategies, especially those relevant to finance automation. Familiarise yourself with successful case studies and be ready to discuss how you can apply similar tactics at Redwood.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to discuss your experience with analytics tools and platforms like Marketo and Salesforce. Bring examples of how you've used data to drive marketing decisions and improve campaign outcomes.
✨Prepare for Collaborative Scenarios
Collaboration is key in this role. Think of examples where you've worked closely with sales teams or business development reps. Be ready to explain how you developed account-focused playbooks and the impact they had on lead generation.
✨Emphasise Your Flexibility and Accountability
Redwood values adaptability and ownership. Prepare to share instances where you've thrived in fast-paced environments, managed your own projects, and taken responsibility for outcomes. This will show you're a great fit for their culture.
