At a Glance
- Tasks: Lead digital marketing efforts for a top motor racing media brand and drive audience engagement.
- Company: Join a well-established motor racing media brand with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams to optimise customer journeys and drive measurable growth.
- Why this job: Make a real impact in a dynamic environment while working with a passionate team.
- Qualifications: Experience in digital marketing, subscriptions, and strong analytical skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Would you like to join one of the world’s most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience? Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client’s marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a media, subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office.
You’ll be responsible for driving audience engagement and commercial outcomes across multiple platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial.
- Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisitions, engagement and retention across digital and subscription products.
- Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns.
- Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns.
- Analyse performance using data, to improve conversion, engagement, ROI.
- Collaborate with product and development teams to improve customer journeys, tracking and digital experiences.
- Contribute to wider audience growth and digital transformation initiatives.
The successful person will have demonstrable experience in digital marketing, subscriptions or audience growth, from a publishing, media, or subscription-led business (essential). You should have a strong understanding of subscription, marketing, customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding of how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration.
If you have the right background, and someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role.
Sales/marketing manager - Leidinggevende in London employer: Redwood Publishing Recruitment
Join a leading motor racing media brand that champions innovation and creativity in digital marketing. With a vibrant work culture that fosters collaboration and growth, employees benefit from hybrid working arrangements and the opportunity to engage with a passionate audience. This role not only offers competitive remuneration but also provides a platform for professional development in a dynamic industry, making it an ideal environment for those looking to make a significant impact.
Contact Details:
Redwood Publishing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Redwood Publishing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Redwood Publishing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Redwood Publishing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Redwood Publishing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales/marketing manager - Leidinggevende in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Redwood Publishing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Redwood Publishing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Redwood Publishing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Redwood Publishing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Redwood Publishing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Redwood Publishing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
