At a Glance
- Tasks: Lead and execute data-driven marketing strategies for a top motor racing media brand.
- Company: Join a well-established motor racing media brand with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on audience growth and digital transformation.
- Why this job: Make a real impact in digital marketing while engaging with a passionate audience.
- Qualifications: Experience in digital marketing, subscriptions, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Have you got experience within publishing, media or a subscription-led business? Would you like to join one of the world’s most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience?
Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client’s marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a media, subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office.
What You’ll be Doing
- You’ll be responsible for driving audience engagement and commercial outcomes across multiple platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial.
- Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisitions, engagement and retention across digital and subscription products.
- Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns.
- Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns.
- Analyse performance using data, to improve conversion, engagement, ROI.
- Collaborate with product and development teams to improve customer journeys, tracking and digital experiences.
- Contribute to wider audience growth and digital transformation initiatives.
Who We’re Looking For:
The successful person will have demonstrable experience in digital marketing, subscriptions or audience growth, from a publishing, media, or subscription-led business (essential). You should have a strong understanding of subscription, marketing, customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding of how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration.
If you have the right background, and someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role. For further information, please send your CV and a short cover note outlining your interest to:
Digital Marketing Manager in London employer: Redwood Publishing Recruitment
Join a leading motor racing media brand that values innovation and creativity in the digital marketing space. With a hybrid working model based in London, we offer a collaborative work culture that encourages professional growth and development, alongside competitive benefits. Here, you will have the opportunity to make a significant impact on audience engagement and commercial success while working with passionate teams across various functions.
Contact Details:
Redwood Publishing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the motor racing media scene. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, campaigns, and results. This is your chance to demonstrate your hands-on experience and analytical prowess, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and campaigns. Bring fresh ideas to the table that align with their goals, especially around audience engagement and subscription growth. This shows you’re not just interested in the role, but genuinely invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your background in digital marketing, subscriptions, and audience growth to show us you’re the right fit for this role.
Craft a Compelling Cover Note:Your cover note is your chance to shine! Keep it concise but engaging, explaining why you're excited about the role and how your experience aligns with our needs. We want to see your personality come through!
Showcase Your Achievements:When detailing your past roles, focus on measurable outcomes. Did you increase subscriptions or improve engagement rates? Use numbers to illustrate your impact, as we love seeing data-driven results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from us during the process!
How to prepare for a job interview at Redwood Publishing Recruitment
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past roles. Whether it's audience growth percentages or conversion rates, having data to back up your achievements will impress the interviewers.
✨Understand the Brand
Do your homework on the motor racing media brand. Familiarise yourself with their products, audience, and recent campaigns. This shows genuine interest and allows you to tailor your responses to align with their goals.
✨Showcase Your Technical Skills
Be ready to discuss your experience with CRM and marketing automation platforms. Highlight any specific tools you've used and how they contributed to successful campaigns. This role requires a blend of creativity and technical know-how, so demonstrate both!
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges. Think about past experiences where you had to optimise campaigns or improve customer journeys, and be ready to share your thought process and outcomes.
