At a Glance
- Tasks: Lead and execute data-driven marketing strategies for a renowned motor racing media brand.
- Company: Join a well-established motor racing media brand with a focus on digital innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams and contribute to exciting digital transformation initiatives.
- Why this job: Make a real impact in a dynamic environment while driving audience engagement and commercial success.
- Qualifications: 4-5 years in digital marketing with a focus on subscriptions and audience growth.
The predicted salary is between 45000 - 55000 £ per year.
Would you like to join one of the world's most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience? Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client's marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office.
What You'll be Doing
- You'll be responsible for driving audience engagement and commercial outcomes across multiple platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial.
- Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisitions, engagement and retention across digital and subscription products.
- Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns.
- Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns.
- Analyse performance using data, to improve conversion, engagement, ROI.
- Collaborate with product and development teams to improve customer journeys, tracking and digital experiences.
- Contribute to wider audience growth and digital transformation initiatives.
Who We're Looking For:
The successful person will have a minimum of 4-5 years' experience in digital marketing, subscriptions or audience growth, from a publishing, media, memberships, or subscription-led business (essential). You should have a strong understanding of customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration. If you are someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role.
Growth-Driven Digital Marketing Manager | Hybrid London employer: Redwood Publishing Recruitment
Join a leading motor racing media brand that champions innovation and creativity in digital marketing. With a hybrid working model based in London, we offer a dynamic work culture that fosters collaboration and professional growth, alongside competitive benefits and opportunities to drive impactful marketing strategies. Be part of a team that values data-driven decision-making and empowers you to make a real difference in audience engagement and commercial success.
Contact Details:
Redwood Publishing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Digital Marketing Manager | Hybrid London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your hands-on experience and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in audience growth and engagement. We want to see that you're genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of digital marketing.
We think you need these skills to ace Growth-Driven Digital Marketing Manager | Hybrid London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your digital marketing experience, especially in subscriptions and audience growth, to show us you're the right fit.
Craft a Compelling Cover Note:Your cover note is your chance to shine! Keep it concise but engaging, explaining why you're excited about this role and how your background aligns with our needs. We want to see your passion for digital marketing!
Showcase Your Analytical Skills:Since data-driven decisions are key for this role, include examples of how you've used analytics to drive marketing success in your previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at Redwood Publishing Recruitment
✨Know Your Numbers
Make sure you come prepared with data and metrics that showcase your past successes in digital marketing. Be ready to discuss specific campaigns you've managed, the results achieved, and how you used analytics to drive decisions. This will demonstrate your strong analytical skills and understanding of what drives measurable growth.
✨Understand the Brand
Research the motor racing media brand thoroughly before your interview. Familiarise yourself with their audience, products, and recent marketing initiatives. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Technical Skills
Since the role requires a blend of creative and technical skills, be prepared to discuss your experience with CRM and marketing automation platforms. Highlight any specific tools you've used and how they helped optimise customer journeys or improve campaign performance.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical marketing challenges or improve existing processes. Think about your approach to customer acquisition, retention, and lifecycle marketing. Use examples from your previous roles to illustrate how you would tackle these scenarios effectively.
