At a Glance
- Tasks: Lead and execute data-driven marketing strategies for a top motor racing media brand.
- Company: Join a well-established motor racing media brand with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on audience growth and digital transformation.
- Why this job: Make a real impact in digital marketing while engaging with a passionate audience.
- Qualifications: 4-5 years in digital marketing with strong analytical and CRM skills.
The predicted salary is between 45000 - 55000 € per year.
Would you like to join one of the world’s most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience? Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client’s marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office.
What You’ll be Doing
- You’ll be responsible for driving audience engagement and commercial outcomes across multiple platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial.
- Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisitions, engagement and retention across digital and subscription products.
- Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns.
- Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns.
- Analyse performance using data, to improve conversion, engagement, ROI.
- Collaborate with product and development teams to improve customer journeys, tracking and digital experiences.
- Contribute to wider audience growth and digital transformation initiatives.
Who We’re Looking For:
The successful person will have a minimum of 4-5 years’ experience in digital marketing, subscriptions or audience growth, from a publishing, media, memberships, or subscription-led business (essential). You should have a strong understanding of customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding of how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration.
If you are someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role. For further information, please send your CV and a short cover note outlining your interest to:
Digital Marketing Manager - Motor Racing Media Brand employer: Redwood Publishing Recruitment
Join a leading motor racing media brand that champions innovation and creativity in digital marketing. With a vibrant work culture that fosters collaboration and professional growth, this role offers the unique opportunity to engage with a passionate audience while working in a hybrid environment in London. Benefit from a supportive team atmosphere, where your contributions directly impact audience engagement and commercial success, making it an ideal place for those seeking meaningful and rewarding employment.
Contact Detail:
Redwood Publishing Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Motor Racing Media Brand
✨Tip Number 1
Network like a pro! Reach out to people in the motor racing media industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing campaigns. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and audience engagement strategies. Bring fresh ideas to the table; they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed, and we’re always on the lookout for passionate candidates like you.
We think you need these skills to ace Digital Marketing Manager - Motor Racing Media Brand
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your digital marketing experience, especially in subscriptions and audience growth, to show us you’re the right fit for this role.
Craft a Compelling Cover Note:Your cover note is your chance to shine! Keep it concise but engaging, explaining why you're excited about the role and how your background aligns with our needs. We want to see your passion for motor racing and digital marketing!
Showcase Your Analytical Skills:Since data-driven decisions are key in this role, include examples of how you've used analytics to drive marketing success in your previous roles. We love seeing numbers that back up your achievements!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Redwood Publishing Recruitment
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss specific metrics you've improved in past roles, like conversion rates or audience engagement figures. This will show that you understand the data-driven aspect of digital marketing.
✨Showcase Your Campaigns
Prepare a portfolio of successful campaigns you've managed, especially those related to subscriptions or audience growth. Highlight your role in planning, executing, and optimising these campaigns, and be ready to discuss the results and learnings from each.
✨Understand the Brand
Do your homework on the motor racing media brand you're interviewing for. Familiarise yourself with their products, audience, and recent marketing initiatives. This will help you tailor your answers and demonstrate your genuine interest in the company.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies and challenges. This not only shows your enthusiasm but also your strategic thinking. Ask about their goals for audience growth and how they measure success in their campaigns.
