At a Glance
- Tasks: Lead and execute data-driven marketing strategies for a top motor racing media brand.
- Company: Join a well-established motor racing media brand with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on audience growth and digital transformation.
- Why this job: Make a real impact in digital marketing while engaging with a passionate audience.
- Qualifications: Experience in digital marketing, subscriptions, and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Have you got experience within publishing, media or a subscription-led business? Would you like to join one of the world’s most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience?
Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client’s marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a media, subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office.
What You’ll be Doing
- You’ll be responsible for driving audience engagement and commercial outcomes across multiple platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial.
- Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity.
- Own customer acquisitions, engagement and retention across digital and subscription products.
- Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns.
- Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns.
- Analyse performance using data, to improve conversion, engagement, ROI.
- Collaborate with product and development teams to improve customer journeys, tracking and digital experiences.
- Contribute to wider audience growth and digital transformation initiatives.
Who We’re Looking For:
The successful person will have demonstrable experience in digital marketing, subscriptions or audience growth, from a publishing, media, or subscription-led business (essential). You should have a strong understanding of subscription, marketing, customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding of how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration.
If you have the right background, and someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role. For further information, please send your CV and a short cover note outlining your interest to:
Digital Marketing Manager employer: Redwood Publishing Recruitment
Join a leading motor racing media brand that champions innovation and creativity in digital marketing. With a hybrid working model based in London, we offer a dynamic work culture that fosters collaboration and professional growth, alongside competitive benefits and opportunities to drive impactful marketing strategies. Be part of a passionate team dedicated to engaging a global audience and transforming the future of motorsport media.
Contact Details:
Redwood Publishing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to the motor racing media scene. A friendly chat can lead to insider info or even a referral that could boost your chances.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past digital marketing successes, particularly in subscriptions or audience growth. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss data! Since this role is all about measurable growth, brush up on how you've used analytics to drive marketing decisions. Be prepared to share specific examples during your chats.
✨Tip Number 4
Apply through our website! We want to see your application directly, so make sure you submit your CV and cover note there. It shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in digital marketing, especially within publishing or subscription-led businesses. We want to see how your skills align with the role, so don’t be shy about showcasing relevant achievements!
Craft a Compelling Cover Note:Your cover note is your chance to shine! Keep it concise but engaging, and explain why you’re excited about this role. We love seeing genuine enthusiasm for what we do, so let that passion come through.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention any experience you have with performance metrics and campaign measurement. We’re looking for someone who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Redwood Publishing Recruitment
✨Know Your Stuff
Make sure you brush up on your knowledge of digital marketing, especially in the context of subscriptions and audience growth. Familiarise yourself with the latest trends in the publishing and media sectors, as well as the specific challenges faced by subscription-led businesses.
✨Showcase Your Experience
Prepare to discuss your previous roles in detail, particularly any hands-on experience you've had with CRM and marketing automation platforms. Be ready to share specific examples of campaigns you've managed and the measurable outcomes they achieved.
✨Data is Key
Since this role involves a lot of data analysis, come prepared with examples of how you've used data to drive marketing decisions. Highlight your analytical skills and be ready to discuss how you've improved conversion rates or engagement through data-driven strategies.
✨Collaborative Spirit
This position requires working closely with various teams, so be ready to talk about your experience collaborating with cross-functional teams. Share examples of how you've successfully worked with editorial, product, and commercial teams to achieve common goals.
