This is a seat on the Executive team, accountable for designing, building and scaling a high-performing, group-wide sales functionthat delivers predictable, commercially sustainable revenue growth across all entities.
Title
Director of Sales
Reports to
Group Managing Director
Seat
Member of the Executive team, sitting above the Senior Leadership Team
Owns
Group sales strategy and go-to-market; revenue and commercial performance; sales function design, process and governance; sales leadership and capability
Team
Group sales leaders and sales teams across the organisation
What you'll own
Revenue and commercial performance. Own and deliver group-wide new business revenue targets. Drive EBITDA-conscious growth, focusing on revenue quality and margin, and improve conversion rates, deal value and sales-cycle efficiency.
Sales strategy and go-to-market. Define and embed a group-wide go-to-market strategy, identify target markets, ideal customer profiles and growth opportunities, and align sales, marketing and delivery into a single commercial engine.
Sales function design and process. Design and implement a scalable group sales function. Establish forecasting discipline, pipeline standards and deal governance, improving visibility, predictability and reporting across the group.
Leadership and team development. Set the standard for performance, accountability and structure. Coach and develop sales leaders and team members, building a high-performance culture across the organisation.
Cross-group collaboration. Drive cross-selling opportunities across business units, work closely with marketing, service delivery and integration teams, and ensure alignment across the full customer lifecycle.
Strategic and commercial input. Contribute to pricing, packaging and proposition development. Identify new revenue streams and market opportunities, and provide insight into market trends and competitive positioning.
What success looks like
First 90 days
You have built a clear view of current sales capability, pipeline health, forecast accuracy and market opportunity across the group. Sales leaders understand the standards expected, and the Executive team has an evidence-based diagnosis of the commercial function.
First 6 months
A group-wide go-to-market plan is agreed and operating, with defined target markets, pipeline standards, forecasting discipline and deal governance. Cross-functional alignment is improving and leaders have a clear, consistent view of commercial performance.
First 12 months
New business revenue, pipeline quality, conversion rates and average deal value have measurably improved. The sales function is scalable and increasingly self-sufficient, cross-sell contribution is visible, and new sales are making a clear EBITDA contribution.
Who you are
- Proven experience in a senior sales or commercial leadership role.
- A track record of building or scaling a sales function and reducing reliance on founder-led sales.
- Strong commercial and financial acumen, with a clear understanding of EBITDA, margin and revenue quality.
- Experience operating across a multi-entity or complex organisation is desirable.
- Ability to align sales, marketing, delivery and other cross-functional teams behind a unified strategy.
- Evidence of improving forecasting, pipeline quality, conversion and team performance.
- Credibility with senior leaders and the ability to influence at Executive and board level.
How you'll show up
- Group-minded. You operate at group level, not regional level, and create alignment across businesses without losing sight of local market realities.
- Commercial and accountable. You take ownership for outcomes, connect activity to revenue and EBITDA, and bring solutions rather than problems.
- Structured and disciplined. You establish clear standards, dependable forecasting and consistent sales governance.
- A builder. You create a scalable, self-sufficient commercial function rather than becoming the function yourself.
- An influential communicator. You align leaders and teams around a clear strategy and can challenge constructively when needed.
- Resilient and performance-driven. You maintain pace, focus and high standards in a growing, complex organisation.
- 24 days’ annual leave, plus bank holidays, birthday leave and service milestone leave.
- Option to buy up to 5 extra days’ holiday each year.
- Enhanced family leave and sabbatical options.
- Vitality private healthcare and eye care support.
- Aviva pension scheme via salary sacrifice.
- Monthly study day for structured development.
- Perks at Work, Cycle to Work and Tech Purchase schemes.
- EMI ownership scheme, giving eligible employees the opportunity to share in Redsquid’s future growth and success, subject to the scheme rules and individual award terms.
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Director of Sales in Borehamwood employer: Redsquid
Redsquid is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Strategic Solution Consultant role in Scotland. Employees benefit from ongoing professional development opportunities, a supportive team environment, and the chance to work on cutting-edge IT solutions that make a real impact for clients in the Glasgow area.
