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- Tasks: Lead strategic ABM initiatives and inspire creative solutions for B2B tech brands.
- Company: Join a dynamic agency known for award-winning creative work and innovative strategies.
- Benefits: Enjoy competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Be at the forefront of B2B communications, shaping impactful strategies and working with top-tier clients.
- Qualifications: 5+ years in planning, 2+ years in B2B, with proven ABM strategy experience.
- Other info: Ideal for those passionate about creativity and data-driven marketing.
The predicted salary is between 46800 - 78000 £ per year.
My client is looking for an experienced B2B Senior ABM planner who is passionate about B2B communications and who is comfortable working within a growing and fast moving account. They will be required to work alongside the planning director, to take the strategic lead on all ABM jobs and push our remit, working alongside the client team. They won’t just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units. The planning team is the catalyst for inspiring effective and award-winning creative work. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Their senior planners are trusted to maintain and champion our high levels of creativity and effectiveness.
In this role, they will have the main responsibility for leading all ABM jobs and workstreams. Embedding an ABM way of thinking and process within the B2B team and ensuring that we deliver to a high level. They need to have a proven history of delivering ABM strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Responsibilities
- Take, probe and respond to all ABM briefs
- Lead and undertake research to understand relevant categories and sectors
- Utilise insight to develop personalised ABM approaches
- Craft insight-led creative briefs
- Develop value propositions and segmented messaging frameworks
- Develop briefs to inspire exciting and culturally relevant content
- Improve the work throughout the creative process, backed by insight
- Keep on top of the latest marketing science and theory
- Be able to brief partner agencies/disciplines
- Develop testing plans and measurement frameworks
- Effectiveness analysis and data-informed recommendations
- Earn the trust of mid-level clients
What you will need to succeed …
- Strong core skills – research and insight analysis, journey planning, targeting and segmentation, messaging platforms, proposition development
- Finger on the pulse of social and digital channel developments and technology innovations – and an ability to see how these could be used to meet brand objectives
- Good judge of creative work, knowing how to help creative get to the very best work
- Able to identify inspiring insights to inform a convincing strategy
- Able to synthesise complex information into a persuasive ‘story’ for clients
- Strong presentation skills
- Interpersonal skills to build relationships with clients, CS and creative leaders
- Good facilitation skills with senior clients and agency partners to achieve positive outcomes
- Can react quickly to, and overcome, challenges during the planning/creative process
Experience
- Planner with 5+ years’ experience
- 2+ years in B2B
- Deep experience in and understanding of developing ABM programmes and communications
- Experience in developing value propositions and comms frameworks to support B2B buyer journeys
- Experience of content development
- Experience working with effectiveness methodologies
Senior Strategist - B2B ABM employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - B2B ABM
✨Tip Number 1
Network with professionals in the B2B ABM space. Attend industry events, webinars, and workshops to connect with potential colleagues and clients. Building relationships can lead to valuable insights and opportunities that may not be advertised.
✨Tip Number 2
Stay updated on the latest trends in B2B marketing and account-based marketing strategies. Follow relevant blogs, podcasts, and thought leaders in the industry. This knowledge will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 3
Prepare case studies of your previous ABM successes. Be ready to discuss specific examples where you've developed and implemented effective strategies. This will showcase your experience and ability to deliver results, making you a strong candidate.
✨Tip Number 4
Practice your presentation skills. As a Senior Strategist, you'll need to communicate complex ideas clearly and persuasively. Consider joining a local Toastmasters club or participating in mock presentations to refine your delivery and build confidence.
We think you need these skills to ace Senior Strategist - B2B ABM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B and ABM strategies. Use specific examples that demonstrate your ability to lead projects and deliver results, as this role requires a proven history in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B communications and your understanding of the tech industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your ability to develop insight-led creative briefs.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in previous roles related to ABM. Highlight any successful campaigns you've led and the impact they had on client relationships and business outcomes.
Prepare for Potential Questions: Anticipate questions related to your strategic approach and how you handle challenges during the planning process. Be ready to discuss specific examples of how you've used insights to inform your strategies and improve creative work.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your ABM Expertise
Make sure to highlight your experience in developing and executing ABM strategies. Be prepared to discuss specific campaigns you've worked on, the challenges you faced, and how you overcame them. This will demonstrate your ability to lead ABM jobs effectively.
✨Demonstrate Insight Analysis Skills
Prepare examples of how you've used research and insight analysis to inform your strategies. Discuss how you identify key insights that drive successful B2B communications and how these insights have influenced your previous work.
✨Engage with Creative Processes
Be ready to talk about your role in the creative process. Share how you've collaborated with creative teams to improve work quality and ensure it aligns with strategic objectives. Highlight any specific instances where your input led to award-winning results.
✨Build Rapport with Interviewers
Since interpersonal skills are crucial for this role, focus on building a connection with your interviewers. Show enthusiasm for their work and ask insightful questions about their current projects. This will demonstrate your interest in the company and your ability to foster relationships.
